Shanghai holds international furniture exhibition, domestic companies want to go out

On September 11, the 18th China International Furniture Fair, known as "one of the world's largest furniture fairs", was held in Shanghai. As one of the most important exhibitions in the national furniture industry, this year's furniture exhibition has received wide attention in the industry as early as one month ago. On the first day of the launch, the reporter found on the scene that the popularity of the venue was not satisfactory. The industry believes that the lack of popularity of the exhibition is only a representation, and what is reflected behind is the demand problem faced by the entire industry.

Affected by factors such as real estate regulation and manufacturing, and the sluggish manufacturing industry, the domestic furniture market is in a slump. More and more domestic furniture manufacturers are planning to open up the European and American markets, but they have not got rid of the predicament of insufficient purchasing power in the market. The popularity of the furniture exhibition was insufficient, and it was reflected that the demand in the international market also began to weaken.

At the same time that domestic furniture companies want to "go out", there are many international manufacturers who want to "walk in." The industry believes that under the situation that the global demand for furniture is generally shrinking, the domestic market opportunities still exist, and Chinese furniture companies blindly avoid the domestic market. It is not a good strategy to seek breakthroughs in export sales.

The industry believes that the scale of the exhibition is expanding because many domestic furniture manufacturers are trying to increase the overseas "frontline" development efforts.

The reporter saw at the exhibition that many well-known furniture manufacturers, such as the Dynasty Furniture, have played the propaganda concept of “only for export”. Hong Kong Dimai Furniture Manufacturing Co., Ltd. is one of the exhibitors at the exhibition. A person in charge of the company's booth pointed out that the current furniture market is greatly affected by real estate regulation and control, and the market demand is bleak. The person in charge told the reporter of "Daily Economic News" that they have participated in this exhibition in previous years, so this year has also come. However, from the first day, there was not a lot of traffic at the exhibition, so I dare not expect to get a big order through the exhibition.

In stark contrast to the large scale of the exhibition, it is the lack of popularity on the first day. After visiting the various exhibition halls, the reporters found that most of the visitors in the venues were sparsely populated, and the number of customers who really sat in the booths of the various booths was even more few.

Liu Yongfei, the judge of the product design of the exhibition, told reporters that the reduction in the flow of visitors to the exhibition is closely related to the current depression in the furniture market. The popularity of the Shanghai International Furniture Fair is not satisfactory, but it also shows that the foreign furniture market is also shrinking.

Interestingly, in the situation that domestic furniture manufacturers are keeping a close eye on foreign markets, some foreign furniture manufacturers have begun to seek breakthroughs in the domestic market.

The "Daily Economic News" reporter found that the foreign furniture brands in the international furniture fair increased significantly compared with last year, and the exhibition also opened up a large-scale international furniture brand pavilion.