In recent years, with the increasingly fierce competition in the provincial home improvement market , some unfair competition behaviors have disrupted the market operation order, and consumer rights have been infringed by individual businesses. Faced with good economic and social development prospects, the development of the home improvement market is relatively lagging behind.
â—Unfair competition affects bad
Case 1: In September 2011, Mr. Liu, who was about to renovate the house, suffered from the evaporation of the decoration company, which made him very worried. "Now the decoration of the home has not been done, and the money for the decoration company will not come back. People can't find it. It is too anxious." Mr. Liu sighed again and again, and there was a kind of sorrow that he could only recognize himself.
Case 2: In May 2012, Mr. Wang and a decoration company signed a contract. In the contract, neither the date of completion was indicated, and the telephone number of Party B was also noted. This made him somewhat confused. Going home and pondering it, I found a lot of important terms, and I didn’t have the responsibility of decorating the company. I couldn’t help but take a breath.
There are still many irregularities in the provincial home improvement industry. It is understood that last year, there were no fewer than three renovation companies in Xining City, and the maximum amount was up to one million yuan. Renovation disputes are also unclear and difficult to resolve.
On June 29th, Sushang Decoration took the lead in the implementation of the "guarantee first payment" in the province's home improvement market. For the first time, it introduced the "first payment" into the home improvement service field. Gao Cunfeng, the person in charge, believes that under the current situation of chaos, the market expects the leaders to take the lead in regulating the market, improve the level of competition, and earnestly establish a system of integrity to achieve healthy growth of the market.
â— distinctive decoration
Deposit payment
The decoration proposed by Su Shang Decoration is “guarantee payable firstâ€. Before the construction company started, the decoration company was divided into four stages: hydropower, mason, woodworking and paint. All of them were handed over to the owner. Each time a decoration was completed, the owner returned one. A check is completed until the project is completed. If the owner is not satisfied and needs to stop the project, the owner can directly withdraw the money from the third party and terminate the contract. This kind of "margin first payment" will repair, exchange, return and implement cash compensation for repairs that cannot be repaired, and advance to the decoration process, which reduces the maintenance burden after renovation and reduces the energy of the owner's decoration.
â— Services that lean toward consumers
According to Gao Cunfeng, general manager of Sushang Decoration, “Sustainable Payments†means that Sushang Decoration is fully responsible for the problems that arise during the renovation process. When consumers find quality problems or service problems, if they feel that they cannot be solved, they can directly Pick up the decoration, regardless of whether the project is completed. The implementation of "Margin first payment" shows that the business philosophy of Sushang Decoration shifts to "consumer-centered and lean toward consumers", thus greatly reducing the risk of decoration for consumers.
â— Consumers are optimistic about paying first
Many consumers are optimistic about the advance payment of home improvement. Mr. Zhang, who has just signed a renovation contract, agrees with this approach: "The main materials they provide have identity tracking. This is not the reason that completely attracts me. But they gave me the guarantee for the decoration of my home. I feel very good. Don't worry. Although I am a one-time payment, I can get the check of four stages of hydropower, mason, woodwork and paint before starting work. If I am not satisfied at any stage, I can use the check to get my money back. "
â—Ensure that decoration consumption is safer
Since the implementation of the guarantee payment for one week, the popularity of Su Shang has increased greatly. But will this model be recognized by the decoration industry? Can it be promoted in the decoration industry in Xining and even Qinghai?
Industry experts believe that the emergence of the first payment has changed the traditional home improvement service model, which is the direction of the development of the entire home improvement industry in the future. However, the complex and chaotic home improvement market still needs long-term integration and regulation, so that it can gradually get on the right track instead of a certain A mode of operation of a home business can change. The decoration model proposed by Su Shang has a large operational risk for enterprises. Once implemented incorrectly, it will bring great financial risks to enterprises.
For consumers, the best way to identify the quality of a decoration company is to look at the service, because only the home decoration and products are too hard, the company can only promise to pay first, so as not to carry heavy after-sales service burden, the enterprise can Suddenly survive.
The lawyer pointed out that the home improvement "guarantee pays first" is to put a "tight hoop" on the merchant. Every link must be approved, and the decoration company can receive the decoration, otherwise there is a danger of compensation.
Reporter's notes:
The first payment system protects the legitimate rights and interests of consumers, and it is also good for the business, which can enhance the integrity of the business. Integrity is the standard for measuring enterprises. Now many businesses ignore the integrity management. Many merchants always use their own methods to build their own brand-name enterprises. In fact, "Golden Cup and Silver Cup are not as good as word of mouth". Consumer recognition and good reputation are likened. The promotion is much better.
Insiders pointed out that with the "first pay", the problem that consumers are troubled by the quality problem can be solved, consumers will not fall into disputes with the merchants, and the disputes will be left to the merchants. The solution can be solved. Once the legal rights are found to be infringed, the consumer can ask the problem and let the merchant solve it. If the merchant solves the dissatisfaction, he can stop the contract and use the check given by the decoration company to remove the decoration and complete the first payment. In short, the implementation of the "first pay" system is a heavy pressure for the business, it is a good news for consumers, but also a useful exploration to establish a consumer rights protection mechanism. If "first pay" can be promoted in more businesses, it will be the gospel of consumers.
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