From 2012 to the beginning of 2013, the steel building and other building materials markets frequently reported the news of “water-related†e-commerce by enterprises. The responsible persons of relevant steel-wood door enterprises all said that exploring new business models and advancing with the times is the survival and development of enterprises. The only way to go, as for the effect, it will take time to test.
The future of e-commerce is wonderful, but the e-commerce status of the steel-wood door industry is cruel. We can say that the e-commerce of the steel-wood door industry is slowly advancing in a difficult way. It seems that many companies in the industry are thinking about how e-commerce should be done, and there are many different opinions and high interest. But I think that this is more like an ancient war. When a large army marches out, a group of civil servants are shrinking on the pilgrimage, and they discuss the good strategy of attacking the enemy day and night.
There are many factors that restrict the development of e-commerce in the steel-wood door industry. They are carefully summarized and divided into two types: the enterprise's own factors and the e-commerce model.
Enterprise's own factors, at this point, the biggest concern of manufacturers is the conflict between e-commerce and traditional channels. The current situation of the whole industry is that the price of a certain brand is different between different regions. This price will only be given by the manufacturer. The dealer has a guide price, and the final price is determined by the local dealer. The reality is that the price difference between the different regions is very large, and the difference is not a few, but many consumers are unaware of it.
Another special phenomenon in the steel-wood door industry is the regionalization of the brand. Your brand may be recognized by consumers in Changsha, but it is not necessarily in Wuhan. This is related to the local time of the brand and the operation of the local dealer. There is a lot to do, which also leads to huge price differences between products.
Although e-commerce conforms to the living habits and life rhythms of modern people (modern decoration renderings), not all products are suitable, which is also a question worth considering. A person in charge of a steel door brand said that in a sense, home building materials are sold to consumers as semi-finished products. First, most home building materials need to be installed on site. In addition, the products are placed in different decorative styles. Different effects, so the later installation and after-sales service is also very important, e-commerce to solve this problem requires a lot of manpower and resources.
For the future, the manufacturer will lead the establishment of an e-commerce center, and publicize and gather customers on the Internet. Then the dealer will be responsible for the docking and sales and after-sales of local customers, and finally distribute the performance. It may be a kind of e-commerce development. mode. Under this model, manufacturers need to unify product prices and other information, at least the price of some products sold online, and must have a certain degree of competitiveness.
In addition, home-made building materials such as steel doors are large-scale slow-moving consumer goods, and the service, brand, performance and environmental protection of the products require experience to better understand. At present, the mode of e-commerce in the steel-wood door industry is also the way to combine online and offline experience stores. The insiders said that this method has great significance for merchants and consumers, and it takes time to tell us.
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