The mandatory national standard “General Technical Conditions for Mahogany Furniture†(hereinafter referred to as “Conditionsâ€), which was implemented on August 1, 2012, is one of the highlights. It is stipulated that the sales contract for mahogany furniture products should contain the product manual and the quality indication. Card, product certification. At present, it is less than two months since the "Conditions" was enforced in February 2013. The industry response has been polarized. Large manufacturers have responded positively. Small manufacturers have not yet taken action and are still waiting to see.
In fact, many people in the industry do not understand the terms of the Conditions and there are some misunderstandings. To this end, Xu Feng, one of the main drafters of the "Conditions" and a professor at the College of Forestry, Guangxi University, interpreted the "Conditions". Some industry insiders said that the implementation of standards still needs the joint efforts of relevant departments, industry associations, businesses, and even consumers. This is an unusual meaning in Guangxi, which is known as the distribution center of the Redwoods.
Market articles
Manufacturers need to show "self-identification" results
The "conditions" are issued to standardize the source
This year, the Autonomous Region Technical Supervision Bureau organized relevant quality inspection departments to conduct supervision and random inspection of 200 sets of mahogany furniture and handicrafts of nearly 100 manufacturers in Dongxing, Pingxiang and Nanning. The total qualified rate is 70%. The main problem is the name of the tree species. Not standardized, adulterated materials, shoddy, etc.
According to industry insiders, in such a market environment, the "General Technical Conditions for Redwood Furniture" implemented on August 1 this year is beneficial to the source. The reporter saw that the main content of the "Conditions" accounted for 8 pages of A4 paper, the most important of which is to specify how to name and classify mahogany products, how to make product manuals, quality express cards, product certificates (one book, one card) One card). Six months after the date of implementation of the standard, all sales of mahogany furniture must meet the new standards, otherwise sales are prohibited.
What is the significance of the introduction of the "Conditions"? Yu Jiujiang, general manager of Fulin Redwood Furniture, made an image metaphor: “In normal times, when we buy a piece of clothing and an electric appliance, we will have maintenance instructions, ingredient descriptions, certificates, etc. In other industries, some consumers even Can be made from the rigor of the product sign, preliminary judgment of the quality of the product and the degree of reliability. More importantly, consumers can rely on the results of the testing agency, and the 'one book, one card, one card' on the entry and exit, and the business confrontation So the mahogany furniture of tens of thousands of yuan and hundreds of thousands of yuan, there is no reason not to be equipped with 'one book, one card and one card'. I think the meaning of the "conditions" is also here."
"At present, some consumers often buy related books before buying mahogany furniture, and do a bit of hard work. When they buy, they also need to invite people who know how to help to identify, and fight with the business to prevent the name of the material. The hidden behind is tricky. After the introduction of the "conditions", the naming and classification have been standardized, and consumers can relax."
Vendor response polarization
Recently, the reporter visited the home stores of some mahogany furniture in Changhu Road and Anji Avenue in Nanning, and found that the reaction of the merchants was polarized. On the one hand, it is the positive response of famous brands. On the one hand, it is the burnout of “no-name cardsâ€.
Zhejiang Nianhong Industrial Co., Ltd. is one of the main drafting units of the "Conditions". In the annual red store in Fu'anju, Dongning, Nanning, each set of mahogany furniture corresponds to a "one book, one card, one card". The clerk showed the reporter that the reporter saw that these product guarantee documents were made into a booklet with several pages. There were not only furniture photos, but also related seals, test certificates and so on. However, when the reporter asked for a closer look, he was rejected. The clerk said that this booklet is the "identity card" for furniture, and it is also a magic weapon for merchants. To avoid imitation, it is only for consumers.
How to express the contents of the warranty, the "Conditions" stipulates that there must be six items including the warranty period and product return conditions, in the Nanning Dajiahui Home Building Materials City Friendship Union. In addition to the above, the warranty card provided for the home mahogany furniture store also contains one-to-one bar code and warranty card number for consumers to register on the company's official website, which is beneficial to the merchant's tracking of consumer services. To help consumers make effective complaints. At this time, "one book, one card, one card" has become a carrier for merchants to increase the added value of mahogany products.
In contrast, the reporters found some merchants in the small factory of mahogany furniture on Anji Avenue and Xiuxiang Avenue. The owner of a mahogany furniture store that is produced and sold in Nanning said that his store has a complete set of "one book, one card, one card", but when the reporter asked her to show it, the other party said that it could not be taken temporarily. The reporter paid attention to the price tag placed on the mahogany furniture in the store, and still used the common name of the wood instead of the scientific name specified in the "Conditions", and the proportion of the materials could not be identified from the classification. And more workshop-style mahogany furniture stores, the clerk did not even know the new regulations, a clerk even more blunt: "Now the mahogany market is so chaotic, a lot of fake mahogany, those miscellaneous small factories, how will be willing to spend This stuff?"
According to industry insiders, the "Conditions" "is a small factory that is not standardized", brand manufacturers will feel that it is logical and welcome to raise hands; miscellaneous brands often face rectification, so they will be reluctant. However, for another angle, this is beneficial to small factories to regulate production, improve management, and enhance credibility. It is a win-win situation.
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