Trademark design is a practical art

Trademark design is a practical arts and crafts, it involves all areas of politics, economy and art, and the ideology is strong and has a good moral meaning is the soul of the trademark. Ancient and modern Chinese and foreign, thought-meaning good trademark, not only can create a good image for enterprises and commodities, but also can be loved by consumers, and give consumers ideological incentives, play a good propaganda effect. For example, in the period of the War of Resistance against Japan, in order to resist the imperialist economic aggression and economic plunder and destruction of China, the Shanghai Huasheng Electric Fan Factory named the electric fan produced by itself as the “Chinese Master”. "Watson" means "for the survival of the Chinese nation."

A trademark has important propaganda significance for arousing people and inspiring the people to fight against imperialism. Some of the goods were originally dull, with thousands of similar products and numerous listings. However, due to its use of trademarks that can stimulate people's sentimentalism, they have achieved good promotional effects. A high-quality liquor produced by a winery in Qufu, Shandong Province, with the brand name “Confucian House Wine”. "Confucius House wine, let people homesick."

Confucius, which was more than 2,000 years ago, is a world cultural celebrity and an outstanding thinker, educator, and politician of the Chinese nation. "Drinking Confucius House Wine", cherishing the pioneer of this great national cultural thought, is a form of sustenance and patriotism. Therefore, “Confucian House Wine” was not only welcomed by consumers in China, but also had a significant increase in sales. Moreover, Chinese and overseas Chinese all over the world also liked it very much, making it the No. 1 export nationwide.

There are also some trademarks, meaning far-reaching, punish, can arouse the beautiful association of consumers, thus generating the purchase demand, which is embodied in the spiritual civilization contained in the packaging of goods. For example, the Chinese-Italian brand refrigerator not only shows that the product was produced by China and Italy in cooperation, but also praised the excellent quality of refrigerators. Ensure consumer satisfaction. This trademark is very appropriate, intriguing, and exciting. It is also full of spiritual civilization.