Recently, American furniture e-commerce Wayfair launched a gallery shopping function called “Inspiration Gallery†on its homepage, which presents works designed by professional interior decorators to provide consumers with interior decoration references. Consumers can also buy the items they want here.
At present, “Inspiration Gallery†has displayed more than 2,500 interior decoration pictures, each of which has a description of related products. Consumers can click to purchase, and only professional decorators can upload their designs. In this regard, Huang Qiying, general manager of e-commerce of Foshan Holiday Furniture Industry Co., Ltd., because its works are from the hands of professionals, will have a substantial effect on the conversion rate and customer unit price.
Although this approach will bring direct results to the company, Huang Qiying believes that this is something that domestic furniture companies can't match. “The requirements for the products, soft-packing requirements and distribution and installation of the operators are too high. The ordinary merchants will take care of this because the product line is too long. In the soft-packing, it is the current domestic furniture company’s hard injury, so domestic enterprises It’s difficult to do this,†Huang Qiying said.
Zhou Lei, manager of the e-commerce department of Chengdu Yizhen Furniture Co., Ltd., also believes that this practice is not suitable for domestic furniture e-commerce companies to follow, because domestic furniture e-commerce is dominated by low-end furniture, and it is only suitable for style. IKEA style furniture. In addition, Zhou Lei also mentioned that the current domestic furniture e-commerce business's biggest purpose is brand promotion, rather than direct sales profit, the current profitable online furniture business are dealers. He predicted that there will be no dealer-themed online business space for survival in the next three years. Enterprises entering the e-commerce directly target high output, high input and high output.
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