The kitchen appliance market is picking up the need for high-end transformation

The popularity of the real estate market has driven the increase in sales in the kitchen appliance market. According to the data released by Zhongyikang recently, the kitchen and bathroom appliances quickly recovered in January, and the retail sales of water heaters, range hoods and gas stoves increased significantly year-on-year. Some experts pointed out that with the upward trend of the macroeconomic environment and the rebound of the real estate market, the kitchen appliance industry is gradually coming out of the "cold winter."

At present, the scale of China's kitchen appliance market is growing at an annual growth rate of 30%. In 2012, its total industrial output value has exceeded 150 billion yuan, and high-end kitchen appliances have become a new growth highlight of the market. More industry insiders have predicted that the market capacity of the entire kitchen appliance industry will increase from 100 billion yuan to 200 billion yuan in five years.

Zhang Dongli, chairman of the China National Hardware Association, said: "In recent years, due to the influence of real estate regulation and control, many areas of development have been relatively sluggish, but the high-end kitchen and electric appliance market can still maintain a steady and steady development trend, which reflects the huge demand potential of the market, and also The development model in which enterprises focus on technological innovation and focus on guiding consumption is inseparable."

As the “post-80s” began to enter the kitchen, changes in consumer trends also accelerated the reshuffle of the kitchen and bathroom market. Zhang Yachen, deputy chief engineer of the China Household Electrical Appliances Research Institute, said: "Consumers are evolving, consumer awareness, and consumer behavior are also evolving. What they need is not a range hood, but a healthy, clean kitchen environment."

Mao Zhongqun, Chairman and President of Fangtai Group, said: “It is the discovery of the essential needs of consumers for health, low-carbon, and tasteful lifestyles. Fangtai’s R&D personnel have carefully analyzed this change in demand from a professional perspective and found that it is urgent to solve Four major problems: the problem of high-rise residential cooking peaks, the problem of oily smoke congestion; the Chinese kitchen oily smoke is too heavy to be open; the problem of instantaneous large oil smoke caused by Chinese stir-fry and the problem of staying away from micro-injury, solving the problem of face and hands on the smoke. The change directly gave birth to the new generation of the wind magic hood." It is understood that this hood brings together the most cutting-edge scientific research results, through the open wide air intake, full acceleration straight-line system, fully automatic smoke screen, automatic cruise The four core technologies of supercharging bring unprecedented smoke absorption effect to users. Zhang Dongli, chairman of the China Hardware Products Association, said at the meeting: "The launch of the new generation of Wind Magic is another milestone in the Chinese range hood industry. It also shows us the innovative ability of Chinese kitchen appliances and the wisdom to meet consumer demand." It is foreseen that this "product that has never seen the effect of welding fumes" will lead the industry's new transformation and upgrading.

In recent years, China's kitchen power market has a high-end trend. According to statistics, in the high-end range hood market, Fangtai’s share has been ranked first for nine consecutive years. Lian Siqing, the president of Zhongyikang Company, introduced the company’s unremitting efforts in technological innovation, and our kitchen world has undergone earth-shaking changes. ”

Source: China Business Times