The Strategy of Printing Industry in Joining WTO (2)

2. Deepening reforms and adjusting structural reforms are the driving forces for development. Large and medium-sized state-owned printing enterprises must deepen reforms and establish a modern enterprise system with “clear property rights, clear rights and responsibilities, separate government and enterprises, and scientific management”. Bankruptcies should be made for printing companies that have long-term losses, insolvency, and hopelessness. Encouraging large and medium-sized state-owned printing enterprises to adopt a form of joint-stock system through standardized listing, Sino-foreign joint ventures, and mutual equity participation; encourage small and medium-sized printing companies to follow the development path of “professional, refined, special, and new” intensification, and give full play to the role of market mechanisms, and gradually form a China's printing enterprises, "a large enterprise-led, coordinated development of large and medium-sized enterprises," the pattern. In accordance with the principle of specialization, division of labor and economies of scale, organic integration of “restructuring, reorganization, and transformation” and strengthening of enterprise management, formation of a group of prominent industries, high management skills, strong innovation capabilities, and a market through joint, merger, reorganization, etc. Competitive large companies and large corporations will accelerate the adjustment of the organizational structure of printing enterprises, increase industrial concentration and product development capabilities, optimize China's printing resources, and achieve complementary advantages. In this respect, printing groups in Zhejiang, Jiangxi, Yunnan, Shanghai, Liaoning and Shanxi provinces and cities have provided successful experiences for other places.
3. Strengthen management and improve quality Printing companies must strengthen overall quality management, strictly follow the international printing quality standards, and put the quality of pre-press, plate-making, post-press processing, and printing equipment well. Printing companies should pay attention to and consciously participate in the ISO 9000 quality system certification. Printing companies have passed the ISO 9000 quality system certification, which means that they have received a print pass that goes out of the country before they are eligible to participate in international competition before they can undertake the foreign printing business. Of course, passing the ISO 9000 quality system certification does not mean that the quality management work is done well, and the quality system must be maintained from beginning to end. Only in this way can the improvement of quality be guaranteed.
4. Do a good job of technological innovation and create "boutique"
When a printing company chooses equipment technology, it must not only consider the advanced nature, but also emphasize economic efficiency and practicality, and insist on technological progress and innovation. The use of modern information technology to transform the traditional printing industry, digitalization, networking as the direction of technological development, the development of new products in line with market demand, such as the development of on-demand printing and special-shaped book binding equipment, etc., in order to enhance the overall technical equipment level of China's printing enterprises . Printing companies should also pay attention to the application of new technologies, new materials, and new processes that are conducive to environmental protection and resource reuse, and actively eliminate backward equipment, technologies, and processes to improve printing quality, efficiency, and competitiveness. In addition, the printing companies should have the innovation consciousness of “I have no people, I have excellent people, and I have new people” to determine the market positioning of “multiple varieties, small batches, short-cycle, high-quality” and create “excellent” products. "Brand strategy.
5. To attract foreign capital and open up markets, we can actively absorb foreign investment in high-tech high-volume printing companies, and we can also participate in the restructuring and transformation of state-owned printing companies. At the same time, China's printing enterprises are encouraged to participate in international economic cooperation and competition in a wider range and at a deeper level, and support competitive printing companies to go abroad to operate or contract printing businesses overseas.
6. Training talents and improving quality talents are the most precious resources. The current and future international competition is, in the final analysis, a competition for talented people. If the reality of talent shortage cannot be quickly alleviated, it will become a bottleneck restricting the development of China's printing industry. China's printing companies must effectively cultivate, attract and use talents as a major strategic task. We must do a good job in various printing techniques and management training for printing professionals and improve the skills of printing professionals. Management level. To improve the quality of workers generally and cultivate a group of high-quality compound printing professionals who are in urgent need of both printing technology and international law and WTO rules; create a high level of political theory and pioneering spirit, but also know how to manage Quality printing leadership talent team.
In addition, we must make full use of the strength of industry associations to ensure fair, orderly and reasonable competition among printing companies so as to safeguard the overall interests of the industry. At the same time, due to the widespread existence of environmental issues such as noise, waste paper, and waste gas, printing companies will directly affect the sustainable development of printing companies. Therefore, for those printing companies that have passed the ISO9000 quality system certification, they must also actively carry out ISO14000 environmental protection standards certification in order to save energy, reduce waste, improve product qualification rate, and reduce printing production costs.
In short, joining the WTO has both advantages and disadvantages for China's printing industry. China's printing enterprises must clearly understand the situation, emancipate the mind, take effective countermeasures, and do a good job in preparing for joining the WTO, in order to achieve survival and development, so as to fully realize the printing industry's "prepress digital, networked, multi-color printing, and high efficiency." The development goals of diversification, automation, and high quality and serialization of equipment after printing.