Calm Thoughts on Overpacking (I)

In the Spring and Autumn Period, a businessman from Chu State specialized in selling jewellery. On one occasion, he went to Qi to sell jewellery. In order to sell jewellery on the best-selling occasion, special use of precious wood made a lot of small boxes, and the box was carved and decorated very delicately and beautifully. Make the box emit a fragrance, and then put the jewelry inside the box. There is a Zheng Guoren who saw that the box containing the orb was both exquisite and beautiful. After asking for the price, he bought one, opened the box and took out the treasure inside and returned it to the jeweler. The embarrassment of buying money and returning to the world is everywhere in modern society. It is time for us to think calmly.

First, the excessive packaging problem

Once, we always lamented our unfair international treatment, “first-class products, second-rate packaging, and third-rate prices.” Because of the poor packaging of goods, no one paid attention when exporting, and Maotai was not falling. Who can see the old things. Very good quality, because the package is not beautiful enough, not enough fashion and was blind and cold.

However, the packaging of goods is too far. A carrier that is mainly used to protect the goods and increase the appearance of the goods is now a "ruthless winner" and a big show. At present, some products are over-packed, in which moon cakes, health products, tea, and cosmetics are among the "hardest hit areas." Some valuable materials for packaging use mahogany, crystal and other valuable materials, greatly exceed the value of the product itself, causing excessive packaging and waste. Box boxes, five or six layers inside and out, consume a lot of materials and do not meet environmental requirements. There are more and more partners for goods, and the “winding with the wind” has become more and more prosperous. Famous wine, foreign tobacco, high-grade tea, high-end tea sets, rare ginseng, silver cutlery and other food and articles, rich and colorful, luxurious packaging brings outrageously high prices. Taking moon cakes as an example, in the Mid-Autumn Festival in 2003, the domestic launch of the "Mid-Autumn moon cakes plus housing" with a target price of 310,000 yuan, and the Mid-Autumn Festival in 2004 also sold mooncakes with a price of 180,000 yuan and containing a gold Buddha statue.

At present, limited resources are becoming a constraint on China's economic development. The government has set up a stage, the company has performed operas, and the major media have contributed to fuel conservation. Saving has become a hot spot for the sustainable development of the society.

Second, the role and principles of packaging

People rely on clothes and makeup horses to rely on saddles. The reason why products need to use packaging is because packaging has an important role: to protect goods from damage, not to deteriorate, and not to be contaminated. This is the primary function of packaging; packaging provides a brief description or description of goods. It is convenient to use, transport, and carry; the necessary decoration and beautification can make the product have a pleasing appearance, which can make the consumer enjoy or arouse the consumer's desire for purchase more than unpackaged “naked” products. Whether the package looks good or not can, in a certain sense, also reflect the process water products produced and manufactured by the product, and the level of the manufacturing process will become a standard for consumers to measure the internal quality of the product.

However, the packaging should be compatible with the value or quality of the product. Packaging is not more expensive, the higher the better. The appropriate packaging grade should be determined based on the taste and value of the product and the purchase requirements of the customer. In the past, we often did not attach importance to the packaging of products. Some products were of good quality, but the packaging was too simple. Now, the packaging of many products goes to the other extreme, and the quality of the products is general, and packaging is extremely luxurious.

Third, excessive packaging hazards

1 caused a lot of waste of resources

China's resources are not abundant, and the per capita share of resources is less. Now, the shortage of resources has become a bottleneck for the sustained development of the economy and it also threatens the economic security of the entire country. There are not many resources, but also waste on the useless packaging. Not only increase the cost of goods, increase the consumer's unnecessary expenses, but also the disorderly consumption of national resources.

According to statistics from related departments, only about 3 million tons of rubbish produced in Beijing each year, about 830,000 tons of various kinds of goods are packaged, of which 600,000 tons are over-packaging items that can be reduced. In the country's annual urban solid waste, packaging accounts for 30%. The average annual production of 1.2 billion shirts in the country, the amount of paper used in the box reached 240,000 tons, equivalent to cutting off 1.68 million thick trees. For every 10 million carton moon cakes produced, packaging supplies will need to be cut down by millions of trees with a diameter of 10 cm or more. The serious waste of resources has already threatened our environment.

2 Manufacturing waste, polluting the environment

Excessive packaging of goods consumes resources but produces waste. Packaging waste disposal is a big expense. Countries are required to invest large sums of money every year to recycle, classify, and reuse refuse. Some chemical products that cannot be degraded are even more endangering our living environment. Wang Weiping, an expert on rubbish problems and a senior engineer of the Municipal Municipal Management Committee of Beijing Municipality, said that in recent years, “garbage packaging” in the city has shown a clear upward trend and it has become an increasingly important part of the municipal solid waste. Moreover, based on the consideration of various factors in the current situation, it takes about 150 yuan to process one ton of rubbish, which consumes more than 1 gram of gold. The annual cost of waste disposal in Beijing is as high as 1 billion yuan. If we reduce unnecessary over-packaging, we can save 200 million yuan.

3 Increase the cost of goods

Many world-class companies often adopt total cost leadership strategies to minimize costs. METRO, the world's largest warehouse store, is a model of conservation. At present, many countries have established strict management regulations for product packaging. For example, Japan clearly stipulates that the packaging cost of a product must not exceed 15% of the product value, and excessive packaging must be recycled and fined.

However, the packaging cost of some of our products currently far exceeds that of foreign countries. Among the numerous products on the market, luxury packaging is commonplace. Products such as tea, cigarettes, and wine are not only high-grade packaging materials, but also have a number of "boxes". Some packaging costs already account for 70% of the total selling price. -80%. According to the relevant regulations, where the packaging volume significantly exceeds 10% of the product itself and the packaging cost significantly exceeds the value of the goods by 30%, it can be determined as a commercial fraud, which is a serious damage to the rights and interests of consumers.

4, breeding corruption

Where luxury packaged goods, prices are tens of thousands. If you spend so much money on your purchase, you can't eat it yourself. It can only be used for special needs - giving gifts. There is nothing wrong with the exchange of reciprocity, but the delivery of luxury goods over a thousand yuan has exceeded the scope of courtesy exchanges. The use of tea and mooncakes as bribes for crickets has become a breeding ground for corruption and a tool for festival corruption.

(to be continued)