New Concept of Packaging Design--Dynamic Packaging

I. Enlightenment from the Interactive Characteristics of the Information Age to the Packaging Design Revolution

The basic characteristics of the information age are interactions, that is, mutual mutations. It originates from the conversion of one hydrogen atom and two other atoms and forms a covalent bond with one of the two atoms, which is a movement phenomenon in which two or more compounds change each other. The mutated compounds are always in dynamic equilibrium with each other. In today's ever-changing society, the interactive features of design art have become more prominent, and dynamic signs and dynamic apparel continue to emerge. With the improvement of packaging technology, people's consumption level has been increasing. Consumers' demand for packaging is no longer limited to quality, environmental protection, aesthetics, and use. Consumers hope that the packaging of products will inherit the original functions. After being able to be more dynamic and give consumers more information, dynamic packaging - a brand new interactive form of packaging concept came into being:

- The mobile phone, this high-tech product is gradually being accepted and loved by ordinary people. With the rapid development of the mobile phone industry, from the mobile phone shell printing technology, mobile phone cleaning and disinfection, mobile phone jacket to ring tones music, dynamic camera, exquisite With the dynamic picture and beautiful lines changing as desired, the beauty chain stores nowadays are all located in the streets of South Korea. The speed of development and good operating efficiency are really exciting. Super-fashion mobile phone packaging beauty production system is the introduction of Japan, South Korea's most advanced digital technology, research and development of a new generation of commercial software and a full set of equipment with China's national conditions only need to invest 0.98 -1.78 million can have. Adopting international advanced technology, using fully automated devices, visual design, fool-proof operation, and computer-free basics can let you learn for half a day, creating a perfect combination of digital technology and engraving technology.

- Japan's TORSI Corporation recently introduced a new type of transparent glass wrapper for packaging fresh fruit, can adapt to different packaging forms, inhibit their aging process, and extend the shelf life by 2 times. The surface of the cellophane is coated with a special chemical called tannic acid, which can inhibit the activity of ethylene-producing enzymes that promote the ripeness of fruits and vegetables, thus prolonging its preservation period. The use of such a wrapper not only allows the packaging form to be in an ever-changing dynamic state, but also makes it easy to transport such foods over long distances, reducing wear, reducing the amount of preservatives used, and reducing costs.

——The dynamic paper bag can be used for forming a variety of paper bags with various changes. The buckles in the paper bags, the crucible climbing, the bags in the bags can move and fill the gap between the objects, adjust the weight of the shaking of the objects, absorb the shock, and protect The product is free from damage during transportation and it is better than any other support filling protection.

- The main feature of the dynamic food flexible packaging is that it combines the flexible packaging opening device and the beverage bag, which is both clever and practical. This invention has caused great repercussions in the beverage industry. Duckbill dynamic flexible packaging is a device with a straw installed on the top. When it is opened, the straw should be gently inserted into the small round mouth of the bag, and a packaging machine 'target=_blank> transparent membrane is used for drinking. Flexible packaging can be adapted and facilitated, and it also greatly reduces the possibility of lip injury.

- Issey Miyake, a Japanese designer and designer of a variety of clothing and packaging concepts from a piece of cloth, is not new, but it fits well with the DIY and multi-tasking advocated in this era. Isn't the philosophy of modern office? )), polyhedron, and the spirit of interaction, so it more widely caused the resonance of the wearer. This interactive new concept has changed the way people think, from the previous linear thinking to today's web thinking, from one universal to tailor-made, from one-way communication to two-way communication, from entities to virtual ones. It is a new feature brought about by the interactive characteristics of the information age. How much of an age's clothing package reflects the cultural trend of that era. Walking in Tokyo during the rainy season, from Shibuya (popularity boiling), to Harajuku (youthful), to Shinjuku (flowing tides), alternative clothing has always made eye-popping reporters stunning.

Second, the value of dynamic packaging design

Dynamic packaging is to use a "change" as the main axis, connecting people and people, people and things, people and the environment organically. Its main significance lies in: between packaging and packaging, between packaging and products, between packaging and manufacturers, between packaging and consumers, and between packaging and environment. Dynamic packaging, the key is a "move" word. The biggest feature of interaction and dynamic packaging is that it is very interactive.

Popularity is a kind of fashion, an ever-changing dynamic beauty, a kind of frontier market consumption dynamics and trends of thought, and contains huge market opportunities. The interactive nature of the information age brought new features of the packaging design revolution. Interactive packaging design will also arouse the interest of the audience and satisfy people's sense of participation. Audiences are no longer just recipients of information. They have greater freedom of choice and opportunities for participation. For example, one can respond to some of the packaging's own information and add it to the packaging media, which in turn becomes part of the packaging information.

The design of an interactive package is not related to the design of an image or a button, just as a graphic design has nothing to do with a font or a border. They are mainly related to creating experience, conveying emotions and information. It is useless and meaningless to merely put together many kinds of material, but not to provide channels for manipulating them. The design of the user interface is a program that presents media and conveys information in an ergonomic and strategic way. Whether this information is informative, emotional, or instructive, there will be many common user interface protocols that will allow you to communicate via multimedia. The quality of interactive packaging design is usually related to the designer's proficiency in the technology. People usually turn to the experts to understand what the computer can do, but most of the things you have to design are people, not technology. . A successful interaction means that one person directly tells the computer what to do instead of using other methods.

Encouraging consumers to think creatively about product packaging and what actions the user wants to perform at each different moment is the basis for all interactive packaging designs. In any case, the advantages and disadvantages of interactive packaging design involve the length of development time, cost, and technical resources. The more you provide the user with more interactive control, the more complex the entire development process. Each way of creating a product may be very different, but regardless of the degree of interaction, the basic goal of interactive packaging design is the same: clear, concise and easy to use.

Third, the concept of dynamic packaging design

Dynamic packaging is understood literally as a moving package. In the past, the decoration on the package was a static flat or three-dimensional pattern layout design. This kind of static packaging has been popular for thousands of years or even tens of thousands of years. Nowadays, with the continuous progress of science and technology, the packaging materials and packaging technology have reached a new level. At the same time, consumers' requirements for product packaging can no longer be used. The traditional static flat or three-dimensional decorative design to meet, so businesses decided to look for new breakthroughs from the packaging situation, the packaging industry in Europe in the late 1990s put forward a new concept of dynamic packaging.

The simplest dynamic packaging is through the principle of optics, on the same package, from different perspectives will appear different images, this technology has as early as in the 80s last century, when the schoolbags, pencil cases, toys Both were used on apparel and clothing, but they were used to embellish decorative materials. Nowadays, this technique is applied to packaging. The more complicated dynamic packaging is to have a display and a chip on the packaging. The information on the product is stored in the chip. When the consumer opens the switch on the package or touches the sensor switch, the information content stored in the chip will begin to play on the display; more complex dynamic packaging is to combine the Internet and packaging. However, the more complex and dynamic packaging, the more expensive the packaging will be, and the more complex and dynamic packaging will be used in electronic products. The dynamic packaging that is relatively simple is now widely used.

Dynamic packaging is in its infancy in China. The dynamic packaging in Shanghai can be seen at the interchange of Metro Line 1 and Line 2. The content is to advertise printers. Strictly speaking, this is an advertisement, but Fan Yi can be said to be For a commercial product package, the advertisement is divided into three groups: the left, the middle, and the right. From the left, there are three posters about the performance of the printer. But from the right, the posters on the left and right become full. Red, and the middle of the by-product branding make up a large trademark display poster. Due to the imperfect market system and the low level of people's consumption in China, dynamic packaging has not yet been launched in China. Even the concept of dynamic packaging has not been proposed.

However, the potential for dynamic packaging is quite large, the society is constantly developing, technology is breaking through every day, and the Internet continues to spread. People's consumption levels are also getting better every day. Traditional static packaging is very limited in conveying information. It can only convey product information to consumers as much as possible within a limited range. In other words, the essence must be clearly expressed first, and other parts are possible. To express it, people today have a higher level of consumption and more goods. Consumers hope to get more valuable information on hanging products, that is, they want to know more about those who have not expressed or have not expressed it. Detailed information, because these affiliated information is also very important, but the traditional static packaging is very weak in the expression of affiliated information, and it is very limited in the comprehensiveness of the dissemination of information.

Dynamic packaging is done at this point, and dynamic packaging uses its own high-tech components to make this work very well. As long as the chip storage capacity is large enough to store enough product information, if it is the same as the Internet, then the dynamic packaging can convey a greater amount of information, and can be refurbished at any time.

For example: For example, Jiale Dairy, when you buy pure milk from its products, you can learn from the traditional packaging only the ingredients of pure milk, the percentage of all kinds of nutrients, shelf life, production period, etc. Limited information, but when you want to know whether Jiale Dairy has sweet milk, sour milk in addition to pure milk, whether there are several kinds of flavors in fruit milk products or fruit milk, there is also a desire to know how Jiale Dairy is giving Milk is sterilized because the words “100% sterilized” on the bottle packaging cannot be completely relieved. In addition to this information, you imagine that you have to go to a nearby supermarket or business factory to understand, or call and inquire too much inconvenience. But dynamic packaging allows you to be aware of these affiliated information without going out. If Jiale Dairy uses dynamic packaging, there is a lot of information about Jiale Dairy in the chip.