Western Development: Promoting Western Printing (middle)

(3) The unbalanced development of the state-owned printing industry in the region has restricted the improvement of the overall quality of the state-owned printing industry in the western region.
The imbalance in the structure of the state-owned printing industry in the region is a prominent problem in the state-owned printing industry. For a long time, it is not only unfavorable for the improvement of the overall quality of the printing industry, but also not conducive to the reform and development of the printing industry. In the provinces and regions, large-scale and high-grade printing companies are concentrated in large cities, and most small-scale printing companies are located in various regions, states, and counties (cities), and can only produce general printing products; in various provinces and regions in China The gap between the printing industry in the eastern coastal areas led by the Pearl River Delta in Guangdong and the printing industry in the vast western region has widened. The Indian coastal enterprises in the coastal areas are getting closer and closer to the level of the printing industry in Hong Kong in terms of product structure, scale and grade. The high, refined and sharp printing market in the mainland has been occupied by these eastern coastal Indian companies. Most of the market share. The vast central and western regions have always been in the doldrums.
With a single product structure, low grade, and low profitability, regardless of whether the large-scale state-owned printing enterprises or the large and medium-sized printing companies are all engaged in competition around low-level products, in this fierce competition, many state-owned enterprises in the west Often trapped in a passive situation, there is a sense of being swallowed. For everyone, this is a piece of high-grade printing that cannot be eaten. In recent years, the eastern coastal Indian enterprises have been irresistibly aggressive in the west. For example, Shenzhen Yachang, Lifeng Accor, Donnelly, and foreign companies have established their own printing centers and production bases in more than a dozen major cities in the Mainland. Large-scale expansion. This year, in order to print the promotional materials for the 2008 Olympic Games printed in Shenzhen Yachang, there is no doubt that for the vast number of state-owned printing enterprises across the country, it is not a small stimulus. Why? After the successful bid for the Olympic Games, the huge potential printing market will attract more foreign and coastal Indian companies to seize this "big cake." The unbalanced development of the printing industry in the region has led to stronger printing companies and weaker weaker companies. Even worse, talents, funds, technology, and business continue to flow to these powerful printing companies. This long-term imbalance in the industrial structure, as well as the division of the regional printing market, has constrained the improvement of the overall quality of the printing industry and is not conducive to upgrading the structure of the printing industry.
(4) The contradiction between the traditional print technology and the ever-growing high-tech printing in China has made the irrational contradiction in the western printing industry more prominent.
China is the country with the longest history of printing. Since the beginning of the 20th century, with the flourishing development of printing technology in Europe and the United States, China's traditional printing technology has gradually lost its advantages. Today, the digital, network technology wave, electronic books, and the rapid development of network information media are impacting our traditional printing industry. The traditional printing industry, dominated by paper printing, will gradually be replaced by other methods. The 21st century will enter the era of "paperless schoolbags, paperless office, paperless reading, and paperless information transmission." It can be said that the progress of printing technology has now become as rapid as the development of the information industry. Several years ago, the color desktop system (DTP) replaced the electronic color separation machine. Computer-to-plate (CTP) and media electronics technology will certainly bring more profound changes to the printing industry. In the eastern coastal India, these technologies have been widely applied, such as Shenzhen Lifeng Yagao Printing Co., Ltd. has been widely used as a mature technology. The vast majority of western Indian enterprises are still very slow in technological advancement and upgrading, and some printing equipment and technologies that have been eliminated by the State Council continue to exist. The overall equipment level of printing equipment and technology is not high, and the quality of products is not high. The reason for this is also here.
Second, speed up the strategic significance of the strategic structure adjustment and reorganization of the western printing industry.
Judging from the national printing industry, the problem of unbalanced structure and unreasonable layout of the printing industry has reached a point where it cannot be resolved. The results of the nationwide clean-up and rectification of the printing industry have reflected the necessity of accelerating the adjustment and restructuring of the western printing industry's strategic structure.
(I) It is the need for continuous, stable and coordinated development of the printing industry.
The printing industry is larger than other industries, has many aspects, is complex, and has a low degree of control. The printing environment is complex and changeable. It is a long-term task to maintain the continuous, stable and coordinated development of the printing industry. The printing industry is an important part of the knowledge industry and information industry, and is an important symbol of a country’s economic and social development. The printing industry is also a special industry. Under the conditions of socialism, all employees should always adhere to the principle of equal social and economic benefits. For large- and medium-sized printing companies mainly engaged in publications, social efficiency should be given priority in the first place. This is determined by the need for the printing industry to maintain stable, sustained, and coordinated development over the long term. Otherwise, illegal or irregularities will occur. The phenomenon of endangering the country, harming the society, and endangering the people. In the past few years, the appearance of illegal publications, such as "Falungong" and other illegal prints and "yellow" books and magazines, has once again warned us that printing is a political and policy-oriented job. What is even more noteworthy is that in recent years, due to continuous changes in the environment and conditions in which the printing industry is located, new situations and new problems have emerged in an endless stream. The emergence of these problems is largely due to the irrationality of the industrial structure that has caused confusion in management and is not conducive to the continuous, stable, healthy and coordinated development of the printing industry in China.
(b) It is necessary to promote the leap-forward development of the printing industry.
The lag in industrial restructuring of the western printing industry has seriously affected the redevelopment of the printing industry. The first is the impact on the upgrading of the industrial structure of the printing industry, and the second is on the transformation of the growth mode and the improvement of the quality of growth.
According to relevant information, the global GDP and print production are directly proportional. With the rapid development of China's economy, China's printing resources will become more and more abundant, and China will also become a contestable place for major printing companies in the world. The recent situation shows that the competition for foreign investment and wholly-owned investment in China's printing industry will accelerate. To realize the leap-forward development of China's printing industry, and to strengthen and enhance the competitiveness of China's printing industry, it is imperative to adjust and optimize China's printing industry structure so that the printing resources are optimally allocated under the conditions of the socialist market economy.
(III) It is the need to strengthen competitive strength after joining the WTO.
Joining the World Trade Organization (WTO) is already just around the corner for China. For most of China's state-owned printing companies, challenges and opportunities will coexist, and international competition will become even fiercer. In the face of economic globalization and changes and adjustments in the international industrial structure, China’s national industry will undergo a tremendous transformation. After China's accession to the WTO, the printing market will be even wider, the allocation of printing resources will become more rational, the printing industry structure and product structure will continue to be optimized and upgraded, and the technological progress of the printing industry will generally accelerate. If we do not speed up the strategic restructuring of the printing industry, foreign printing companies will inject large-scale funds, rapidly occupy the country's printing market with advanced technical equipment and management levels, and flexible operating mechanisms, and share market share with state-owned and other printing companies. . Due to long-term historical reasons and due to many factors such as capital and industrial base, the adjustment and upgrade of the printing industry structure has been restricted. The gap between the printing industry and the developed countries has widened, which is not conducive to the printing industry in China. Facing the need of fierce competition in the international market. As the structure of the international printing industry becomes more and more sophisticated, the upgrading and adjustment of the industrial structure of the printing industry in China will face more difficulties and become more passive. Extensive operations and shrinking markets have become more and more exposed in the state-owned printing industry. How can such a situation be capable of facing international competition?
(4) It is the need to promote the reform and development of the printing industry as a whole.
At present, the state has been advancing the reform and development of the printing industry. The clean-up and rectification of the national printing industry that ended last year laid a good foundation for the future reforms. There are 10,315 large, medium, and small-sized printing companies across the country (excluding 8,1968 five small-printing companies), and the compression ratio is 15.5%. There are 95,531 publishing, packaging, and other print products across the country. Through the rectification and rectification, the printing industry's past phenomena of dispersal, abuse, and repetition have been effectively controlled, the total amount has been controlled, the structure of the printing industry has been further rationalized, and the printing layout has become more reasonable. However, the long-term repeated investment, low-level construction of the printing industry in the western region of China, the unbalanced regional development, and low overall quality have not yet fundamentally changed. Accelerating the pace of adjustment of the strategic structure of the western printing industry is an overall advancement of the reform and development of the printing industry. Needs. Only in this way can we fundamentally change the situation in which the printing industry is in excess of its total volume, structural imbalances, and unreasonable layout. Only by completing the structural adjustment and strategic reorganization of the state-owned printing industry can the overall printing industry structure upgrade and reform process be accelerated.
(5) The development of the western region is conducive to the acceleration of structural adjustment and restructuring of the printing industry.
The imbalance of regional development in China is the direct cause and root cause of the irrational industrial structure of the printing industry in China's western region. China's current strategy for the development of the western region has created very favorable conditions for the structural adjustment of the western printing industry.
Now, some powerful Indian and overseas companies have been targeting the huge printing resources in the West and established their own printing bases in some central cities. As the competitiveness of the western printing industry is already weak, some state-owned enterprises have been washed away by foreign capital and joint ventures, making the western printing industry difficult and the situation will be even worse. Western Indian enterprises should actively seize the preferential policies provided by the state to the west, complete industrial restructuring and reorganization of the printing industry as soon as possible, comprehensively improve the overall quality of the printing industry in the country, and form a competitive force.
Third, accelerate the adjustment and restructuring of the state-owned printing industry's strategic structure.
The fundamental purpose of strategically adjusting the structure and restructuring of the state-owned enterprises in the western region is to promote the reform and development of state-owned enterprises as a whole, and to give better play to the leading role of the state-owned economy in economic development, thereby further facilitating reforms. The overall situation of development and stability. Under the realistic conditions in which the state-owned economy is widely distributed and dispersed, it is an inevitable choice to strategically adjust the industrial structure. Accelerating the adjustment of the state-owned economy in the old industrial base and in the central and western regions is a major issue in the strategic adjustment of the state-owned economy. Since the founding of our country, especially during the 20 years of reform and opening up, we have continued to develop rapidly. Our economic development has reached a new level. The process of industrialization has entered a new stage and faces a new round of economic restructuring and industrial upgrading. The long-standing scattered investment in the state-owned economy, the extensive management, and the unreasonable allocation of resources have become increasingly prominent and apparent. In particular, with the rise of new and high technologies and the application of new technologies, the production capacity of some traditional industries needs to be compressed. The same is true of China's printing industry. Having clarified the urgency and inevitability of accelerating the adjustment of the strategic structure of the state-owned printing industry in the west, it should focus on how to conduct research and countermeasures on the strategic restructuring and reorganization of the state-owned printing industry in the west, and boldly explore effective ways and methods to adjust the structure of the state-owned printing industry. . (To be continued)

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