Montblanc directly calls Rolex and Breitling and wants to rely on sports watches to compete in the high-end market. Date: 2018-02-02 16:36
Montblanc, a subsidiary of Swiss luxury maker Richemont Group, is accelerating its expansion in the sports watch industry. Montblanc launched the running watch last year. Recently, they introduced the Timewalker climbing-themed sports watch.
Montblanc directly calls Rolex and Breitling and wants to rely on sports watches to compete for high-end market
Montblanc watches have a strong performance in the price range of 2000 to 4000 euros. Davide Cerrato, the company’s watch industry executive, said that they will focus on the price range of 4,000 to 6,000 euros. They will compete with Rolex and Breitling AG products in this zone.
Cerrato said that competition in the price range of 4,000 to 6,000 euros is becoming increasingly fierce. In the past five years, the demand for the highest-end watches has declined, and many brands have reduced prices by 30%. Cerrato said that this means that competition for entry-level watches will become more intense.
Cerrato also said that the introduction of sports watches also helps Montblanc to enter the US market. He said that 80% of the US market belongs to the sports watch department.
Montblanc, a subsidiary of Swiss luxury maker Richemont Group, is accelerating its expansion in the sports watch industry. Montblanc launched the running watch last year. Recently, they introduced the Timewalker climbing-themed sports watch.
Montblanc directly calls Rolex and Breitling and wants to rely on sports watches to compete for high-end market
Montblanc watches have a strong performance in the price range of 2000 to 4000 euros. Davide Cerrato, the company’s watch industry executive, said that they will focus on the price range of 4,000 to 6,000 euros. They will compete with Rolex and Breitling AG products in this zone.
Cerrato said that competition in the price range of 4,000 to 6,000 euros is becoming increasingly fierce. In the past five years, the demand for the highest-end watches has declined, and many brands have reduced prices by 30%. Cerrato said that this means that competition for entry-level watches will become more intense.
Cerrato also said that the introduction of sports watches also helps Montblanc to enter the US market. He said that 80% of the US market belongs to the sports watch department.
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