Recently, P&G and WeChat Payment reached a strategic cooperation agreement. The two sides will carry out in-depth and comprehensive cooperation in the fields of brand position construction, consumer experience improvement, precise marketing, and product intelligence to jointly create smart retail and digital marketing. Industry benchmarks and strategic blueprints. According to the plan, the two parties will use WeChat to pay for the support of existing products and future new products, jointly explore the value creation model, and build a brand position of P&G, further strengthen the relationship between brands and consumers, and enhance the data of P&G in the WeChat payment ecosystem. Operational capabilities.
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