In 2018, the 12th CLE China Licensing Exhibition will be held in Shanghai New International Expo Center from October 16-18. Shanxi Bush Culture Media Co., Ltd. (hereinafter referred to as “Shrub Cultureâ€) will participate in the exhibition with its many high-quality IP. Original cartoon "Odds" derivative, American picture book "Pit Cat" series derivatives, light IP - Fu Lu Shou Xi, light IP - W.KONG and a variety of non-legacy products will be in this Shanghai Authorized exhibition reloading debut. This year, the shrub culture will focus on the most popular Wenchuang IP projects, and through the rich category display, it will help the brand promotion of the IP licensing industry!
Small details great mind, the traditional culture as the original IP-enabled
The protagonist "Qiqi" and "Weird" in the large-scale original children's cartoon "Singularity", which was built in the past three years, is based on the intangible cultural heritage of Shanxi, "Li Houhu". Hou Hu’s sculpt of the tiger’s life is the cultural heritage of ancient legends. The tiger is the king of the beast. It is used as a symbol of strength and courage. The folks make various tiger toys according to the characteristics of the tiger. The treasure, accompanying the baby to grow. "Odds" also holds the desire to accompany and guard the healthy and happy growth of young children. The film combines traditional Chinese art with modern animated techniques, constantly extracting, absorbing, and innovating, creating a more artistically valuable IP image such as “qiqi†and “weirdâ€. In addition, from the storyline, character settings or scenes, "Odds" is undoubtedly the best interpretation of the "artisan" spirit. Such a sincere animation is believed to be a must-have for many family and parent-child activities.
In addition to the original animation, the shrub culture has always focused on incubating original IP, constantly drawing inspiration from the excellent traditional Chinese culture, making full use of traditional cultural resources for creation. For example, the IP “Fu Lu Shou Xiâ€, which represents the auspicious concept of the Chinese people from ancient times to the present, is not only warm and cute, but also rich in meaning and profound in meaning. Since 2016, in response to the Ministry of Culture's call for protection, the shrub culture has actively participated in the work of non-legacy protection, not only in the support of the Ministry of Culture, but also in the establishment of the country's first traditional craft workstation in Hami, Xinjiang. And introduce the Hami Uygur embroidery, a traditional art craft with great artistic value, into the modern living space, and develop more than 300 kinds of cultural and creative products that are close to the life of contemporary consumers, such as headphones, mobile phone cases and notebooks. The protection and development of the non-legacy culture has great practical significance, and has actually improved the economic income of the local embroidered mother. At present, the shrub culture has signed more than 200 embroidered empresses and more than 100 well-known illustrators.
Authorized first, shrub culture strengthens the layout of the animation industry chain
The children's cartoon "Singularity" produced by the shrub culture is in the exclusive broadcast of Tencent video. Since the film was launched in May, the number of hits has exceeded 300 million times, and the images of two cute tigers are strange and strange. And imaginative stories are loved by family and family. The animated story revolves around the theme of two little tigers, strange and friends, and the fun life on Big Fish Island. The cartoons incorporate a variety of imaginative fantasy and traditional Chinese culture. "Weird Strange" won a lot of praise for its novel idea of ​​breaking the solidified thinking and imagination. Before the cartoon went online, it won the best series of animations of the "Ninth International Animation Festival" "Golden Dolphin" animation contest. The Silver Award and the 6th China Film and Television "College Award" Best Animation Award and many other awards.
As early as the "Odds" animation was officially broadcast, the shrub culture has begun to independently research, develop, design, and produce a series of derivatives with the brand name "Weird", covering clothing, stationery, toys, gifts, and fast. A variety of different types of products, such as consumer goods, this will not only help to expand the "freakish" brand to various fields, but also strengthen the connection between brands and consumers, and accelerate the process of industrialization of shrub culture and animation.
This year, the shrub culture and Baidu AI's first intelligent video speaker - "small at home" cooperation, for hundreds of millions of parent-child families to provide "frankly strange" sound picture book, together to create a relaxed and loving family environment.
As a company, innovation is the driving force for development. The shrub culture has been continuously exporting cultural products that meet market needs. In the future, we hope to join hands with more like-minded people to explore and innovate new cultural resources products. Welcome to the CLE China Authorized Exhibition E1D61 booth, and work together to win business opportunities.
Solar Charge Controller,Solar System Controller,Wind Turbine Charger Controller,Solar Charge Controller For Lithium Battery
Wuxi Smaraad New Energy Technology Co., Ltd. , https://www.smaraadenergy.com