From "a piece of cloth" to "a home"

Sponsored by China Household Textile Industry Association and China Textile Industry Branch of China Council for the Promotion of International Trade, hosted by Haining Municipal People's Government, Xucun Town People's Government, Haining China Home Textiles Expo Organizing Committee, Haining Home Textile Industry Association, Haining China National Textile City Co., Ltd. The 2017 Haining Home Textiles (Autumn and Winter) Expo and the “Haining Home Textile Cup” China International Home Textiles Creative Design Competition co-organized by the company was held in Xu Village, Haining, Zhejiang Province.

The exhibition area of ​​the Expo has reached 500,000 square meters, and there are more than 3,611 participating brands. The rich product selection and the exhibiting mode of the front and back factories have greatly satisfied the purchase needs of buyers.

From "one piece of cloth" to "one home", it has become a new concept of Haining Home Expo to promote the market economy, and actively promotes cooperation and cooperation with the furniture industry, soft decoration industry, real estate industry and other related industries, and is committed to Gradually developed from a professional fabric exhibition into a professional home display platform.

“After 20 sessions of the baptism of the exhibition, the Haining Family Fair has changed from small to large, from government behavior to market operation, and has become an influential local exhibition in the home textile industry, making the development of our country's textile industry and promoting local economic growth. an outstanding contribution. "China textile industry Association vice president, president of the China household textile industry Association Yang Zhaohua pointed out, we hope that through this normalization home Expo platform, to strengthen exchanges and cooperation with industry peers, to attract more high-end brands creative design talents and fashion converge Haining, further boosting the innovation and development of new advantages Haining textile industry. Taking the Expo as a medium, sharing development opportunities, we will jointly create a new engine for regional brand innovation and development, national brand cultivation and growth, and world-class brands to compete.

According to reports, from the "faceted" from 1975 to the "decorative cloth" that rose in 1993 to the "curtain cloth", "sofa cloth", "wall cloth", "window gauze" under the product subdivision in 2002. With the home textile accessories, Haining Xucun home textile industry has developed for 43 years, and now the home textile industry has become the traditional pillar industry of Haining.

In an interview at this home fair, the reporter found that cross-border integration has become a highlight of the Xucun home textile industry. The in-depth cooperation with well-known domestic colleges and universities, designer associations and furniture associations not only created a cross-border platform advantage for Xucun, but also achieved the design strength of Xucun Home Textiles in the domestic soft-wear sector. In addition, the organic combination of online and offline channels is also one of the characteristics of the Xucun home textile industry. At present, Xucun has a marketing team of nearly 10,000 people distributed throughout the country. Xucun Home Textile uses traditional offline marketing channels to actively deploy home textile e-commerce , and has already embarked on a new way of combining online and offline, for home textiles. The industry supply side reform and the development of new retail models have provided deliberate experience.

Cao Bianqiang, president of Haining City Household Textile Industry Association and president of Xucun Chamber of Commerce, believes that the home textile industry is the traditional pillar industry of Haining. After 43 years of development, Haining Home Textiles has transformed into a fashion field and upgraded to the high end of the value chain. The supply-side structure reform is guided by the implementation of the “Science and Technology+” strategy, introducing new equipment and new processes, continuously improving the quality of home textile products, promoting the “Design+” concept, and fully integrating cultural and creative elements into home textile products to be fashionable and personalized. leading consumer trends; the introduction of "internet +" elements of online and offline resources and lower downstream industry chain integration, build a successful textile business platform, to promote the textile industry from traditional industry transformation to a modern industrial clusters.

Cao Bitong said: "In recent years, Haining's home textiles' biggest breakthrough lies in the upgrading of industrial equipment. In addition to the high-end industrial equipment and the persistence of quality, Xucun's home textile products can always rely on the enterprises of Xucun. With a keen market vision, adjusting the product positioning of the situation, producing products that are marketable, constantly adapting and even leading the market, Haining Home Textile is moving from 'a piece of cloth' to 'a home'."

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