Today, Zhixue Education announced the completion of 200 million B+ round financing, the investor is Guokejia and the fund, and Zhiyuan Capital serves as the current round of financial advisor. Wei Xiaoliang, founder and CEO of Zhixue Education, said that the income of Zhizhi is expected to exceed 200 million yuan this year. In the future, Zhixue will deepen international education and strengthen the upgrade of “back-end†products, content, services and technologies (especially in adaptive learning). Further expand brand building and talent investment.
The intellectual education was founded by the former New Oriental executives Wei Xiaoliang, Yan Shaocheng and Xu Guofan. It provides a one-stop study service brand--intellectual class, and a brand that provides educational information services for institutional users. In May 2013, Zhizhi Education received the investment of 10 million yuan from the Xu Guofan family; in September 2014, it obtained Baidu’s $10.6 million A round of strategic investment; in November 2016, it was acquired by BRICS Capital, Haitong Culture, and Guangdong South. Media Convergence Fund, Southern Capital, Baidu's 200 million B round investment.
To C: One-stop study abroad service
Zhizhi's Zhixun.com, Zhixue APP, Zhixue International Elite Learning Center, Zhishi American High School Admission Center and Overseas Wisdom Learning Center jointly provide online and offline hybrid exam training, US study application, Post-study service abroad.
1, online and offline combined with the flip classroom
In the Zhi class, the students can enjoy the complete closed-loop service of “learning and reforming evaluationâ€, the five-to-one accompanying teaching service of the expert team, and the intelligent learning and preparation tool service based on artificial intelligence technology.
According to the wisdom class, the biggest difference in the field of study abroad is to flip the classroom. The wisdom class has always adopted the online and offline flipping mode, forming a personalized-oriented companionship teaching. The intellectual class understands and defines the flipping classroom as: providing recyclable and structured teaching content and services online; providing personalized teaching management and extension services based on online content and services offline. All teachers will train the teaching methodology of the mental class and the product system of the classroom.
In the intellective flip classroom, students become the protagonists of learning, from passive learning to active learning. Each student's learning plan is based on the intelligent intelligent learning system of the smart class and the dynamic adjustment of the student data analysis. The learning plan aims to help students gain true personalized learning and effective learning with the aim of efficiency and effectiveness.
In the introductory class of the intellectual class, the teacher becomes the coach of the student, and is the observer, organizer and implementer of the individualized teaching in the whole teaching process. From knowledge transfer to learning guidance, based on the student's refined assessment report and data analysis to carry out personalized teaching. Through companionship teaching and learning, combined with the intelligent learning and learning loop of “learning, training, reforming, measuring and appraisal†and the real-time feedback of the learning process, the students' learning behaviors and refined dynamic teaching tasks are adjusted to accelerate the students' knowledge. Internalization.
In addition, the intellectual class flip classroom also incorporates a large number of American classroom culture, focusing on cultivating students' creative thinking, interaction and expression skills, and helping students adapt to American classrooms in advance.
According to the data, as of October 2017, there are more than 6 million registered students on the intellectual class and 150,000 paid students. The offline learning center has more than 3,000 paid students in 2017. The old client recommendation rate is 64% and the learning goal achievement rate is 95%.
2. Long-term study application guidance service
According to the introduction of the intellectual class, the application for the study of the intellectual education is a long-term guidance service for the students. With the core objectives of admission and growth, the students will provide the three services of background improvement, college and professional matching, career and life planning to help the students. Complete the "Make better you" in the application. In order to realize this concept, Zhixue launched the “Double C†service model (“Coach + Consultant†dual-service system) to provide personalized real-time feedback guidance and services for students in planning, selecting schools, and applying for business.
The scholastic study abroad service has helped more than 300 students to get overseas famous schools offer, of which TOP30 school offers up to 65%. In 2017, four of the students who got the offer from overseas famous schools were offered by Cornell University, one from Harvard University, Princeton University, and Stanford University.
At present, the Wisdom class provides overseas post-services for students who are studying in the United States. In November 2016, the Boston Mental Learning Center opened and in September 2017 the New York Mental Learning Center opened. After the students arrive overseas, the local team of Zhizhi will provide services such as life services, academic counseling in the university and employment training.
TO B : Education Information Service - Zhixue Education Cloud
Zhizhi Education Cloud provides one-stop educational information services for universities, middle schools, operators, research institutes, and smart TV manufacturers. With the help of teaching and research strength and artificial intelligence technology, it provides cooperation based on content, tools and systems. Classroom construction, human-computer integration with English correction system, English academic paper retouching, teacher curriculum platform and other services.
In September of this year, Zhizhi launched the “Tsunami Plan†and “Smart Class Teacher†app. As long as users register and share, they can unlock the online course of 160 famous teachers of Zhixue for free. Wei Xiaoliang said that knowledge sharing and social communication will be a "big step" in building brands with services and content.
As of October 2017, Zhizhi Education Cloud has entered 1,200 colleges, 300 middle schools and 120 public libraries.
Investing in the current round of intellectual education, Guokejia and the fund were established in 2011. They are the equity investment fund managers initiated by the Chinese Academy of Sciences Holdings Co., Ltd. (Guo Ke Holdings) as the cornerstone investor and jointly established by many large enterprise groups within the United Nations. A first-level enterprise directly managed by Guoke Holdings.
Guokejia and the fund believe that the education industry can't do it all at once, and technology plays a supporting role. The core lies in the research and development of process content and process design, the continuous absorption and training of excellent teachers, the refined service system, the maintenance of brands and the professional operation management of enterprises.
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