As Christmas is approaching, suppliers of Yangzhou Plush Toys have started planning new year Christmas plush toy sales plans. The reporter visited a news interview in Yangzhou Wutinglong plush toy store. It was refreshing. To cater to the needs of Internet sales on the Internet, it was not just to make OEM orders as usual, but to start retailing plush toys to foreigners. Among them is an outlet, Christmas has not arrived, has sold 2 million yuan of plush toys to foreigners.
Change of ideas, toy makers transition to retail
The guy sells 2 million yuan for a Christmas season
Wei Jun is the owner of one of the online stores. His online shop specializes in foreigner business.
December is the busiest time of the year. Just sent away "Black Friday" (American "Double 11"), and now will usher in Christmas "carnival". Wei Jun said that there will be a busy week. After the 15th, orders will gradually decrease.
Wei Jun's customers are mainly from Europe and the United States, but also emerging markets such as Russia and Brazil. Mailings from Yangzhou to the destination country are as short as 10 days and as long as 20 days. "Now it is still possible to send Christmas by mail, and delivery after the 15th will not necessarily catch up."
"At the busiest time, there are more than 1,000 orders a day. Now it is over, and there are six or seven hundred singles a day." Wei Jun said that this Christmas, he had sold 2 million plush toys.
An online shop specifically for foreigners, compared with the "Taobao Store" for the Chinese people, who actually makes more money? “If Taobao shop is doing well, shipments are very large. But for foreigners, the profit of a single toy is relatively high.†Wei Jun said that a plush toy that sells RMB 10 in China should be sold. In western European countries, the price will sell to 10 euros.
Foreigners also love Haitao.
Amoy toys are cheaper than supermarkets
In Christmas time in previous years, reporters went to interview some toy manufacturers specialized in exports to Europe and the United States. However, this year the reporter discovered that more and more online shopkeepers like Wei Jun are no longer engaged in the export of bulk commodities, but instead started shipping. Retail business, why is this?
“The foreigners are not stupid. If the prices of goods scouring the Internet are cheaper than those bought in supermarkets, they will naturally buy them online.†Wei Jun said that commodity exports will increase tariffs and dealer fees and wait until the destination country. Into the supermarket, the price will go up to the top, "to buy plush toys on the Internet, although to wait for 10 days and 20 days, but the price will be much cheaper than the supermarket."
Ideas determine the way out, all roads lead to Rome. In the current economic downturn, the relationship between supply and demand in the market still exists. As a plush toy operator, we must draw lessons from such young people as Wei Jun, change their thinking and seek business opportunities, and earning money is the ultimate goal.
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