Zhejiang Thanksgiving Technology Co., Ltd. participated in the industry exhibition
The reporter has been known to Zheng Hui, chairman of Zhejiang Thanksgiving Technology Co., Ltd. for four or five years. At that time, the name of Thanksgiving was also called Taizhou Thanksgiving Auto Accessories Co., Ltd. I met Zheng Hui's investigation and interview in an industry. As a leading enterprise in the automotive industry in Zhejiang at that time, it was selected by the Taizhou Municipal People's Government as an important target of the city's industry research because of its excellent business performance and standardized enterprise management.
Zheng Hui, the founder of the grateful child safety seat brand , gives the impression that it is low-key and wise. The bronzed face always has a smile and a sly smile, with a short hair and a strong body, exudes a middle-aged The person's unique maturity and valuable sports temperament, and the slightly white hair, as if to tell people his persistence in the cause and the dedication to the work.
Since the topic of the survey interview was the child car seat that the reporter paid attention to for many years, the communication between the reporter and Zheng Hui became extraordinarily smooth. Zheng Hui’s keen observation of the Chinese automotive supplies market and his familiarity with the development trend of children’s car seats around the world have left a deep impression on journalists. This may be his important vision than most of his peers. The reason.
In the interview, the reporter found that many of the product elements such as seat shape, material selection, function, structure, strength and even fabrics and color, which should be controlled by professional technicians, Zheng Hui are personally involved in the discussion, design, development, and so on. "Hands the treasurer." Asked why he had such a slap in the face, Zheng Hui replied: The child safety seat is about the life of the car owner and the peace of the society. The production company is not sloppy about the quality. This is a responsibility of the enterprise. As the chairman of the board, to take the lead in quality and safety from the source of the product, all employees can truly tighten the product quality and product safety. Zheng Hui said that when he was young, he had produced many kinds of molds for many users. This special work experience made him very familiar with the development of the Ganen child safety seat.
Under the guidance of the brand concept of “Grateful products, whether it is selling hundreds or selling thousands, safety is never discountedâ€, thanksgiving from the beginning to the highest starting EU quality standards, we strive to build quality and have completely independent intellectual property rights. Child safety seat. Ganen's children's car seat has won numerous awards in international and domestic testing and quality evaluation. Its products have passed European ECE safety certification and national 3C certification, and its appearance and technology have also won several national patents.
At the end of December 2016, China Automotive Research Center released the results of the second batch of vehicle restraint system evaluation in Tianjin in the same year. Ganen (Grateful) GE-S child safety seat with a total score of 37.80, the total score The international famous brands and domestic brands that participated in the evaluation obtained the only superior evaluation of the batch products, and became the model and cost-effective quality of the child safety seat within the thousand yuan in China.
Established a company that has been established for nearly ten years, through the introduction of European professionals and cooperation with internationally renowned design companies, and has a number of independent development teams in the key technologies of the products. In the past two years, thanks to the investment of tens of millions of dollars for new products and technology research and development, and in Italy, Germany and domestic Shanghai, Shenzhen, Taizhou, synchronization, division of labor to develop a new generation of high-security intelligent seats . Zheng Hui introduced that this new generation of products is expected to be introduced to the market this winter and next spring.
According to the data, thanks to the fact that there are four or five personalized child safety seats that lead the industry every year. According to incomplete statistics, in the past five years, thanksgiving has developed dozens of safety seats suitable for infants, toddlers, and schoolchildren, with completely independent intellectual property rights, and realized the full range of safety seats for all ages from 0 to 12 years old. cover. As the product fits the growth and development characteristics of infants and children, and thanks to the long-term cooperation with famous international brands like Disney, it is grateful to receive the 15th Innovation Design Windmill Award Gold Award for the Disney Winnie the Pooh series. The Disney Mickey series cartoon safety seats and other products that won the "2017 Most Market Potential Product" of the China Toys and Baby Products Association have become the "explosive models" for the market and end consumers this year.
In February of this year, the reporter visited Chairman Zheng Hui on the Thanksgiving booth of the Auto Accessories Exhibition held in Beijing. I saw the beautifully-equipped special booths displaying the grateful “Adventurerâ€, “Traveler†and “Dabaiâ€. "Classic Pooh", "Mickey" and other classic series of safety seats, buyers and spectators in the endless stream, asked Zheng Hui why the industry colleagues are shouting business difficult, and the grateful business seems to have not been affected? Zheng Hui replied that China's auto supplies industry as a whole, because the entry threshold is low, the technical content is not high, resulting in product follow-up, plagiarism is very serious, the market homogenization competition is very fierce. In today's environment of declining economic growth, China's auto supplies market is facing a severe situation of gluttony and overcapacity. It is not difficult to understand the phenomenon that some enterprises have experienced sharp declines in production and sales, serious inventory backlogs and even bankruptcy, because the era of the bloody and profitable auto industry in the automotive supplies industry is gone for more than a decade! Thanks a few years ago, it has been recognized that with the further popularization of automobiles in China and the development of domestic automobile culture, the people’s consumption of products in the aftermarket products will become more mature. When consumers choose auto supplies, they will definitely Functionality and practicality rank first in the choice. Gratitude is in line with the changes in market demand. From focusing on product taste, highlighting product personality, and improving product safety, we are embarking on a virtuous cycle of new products, production and sales, and increasing revenue.
Zheng Hui, Chairman of Zhejiang Thanksgiving Technology Co., Ltd.
Zheng Hui believes that today's consumers, the requirements for the appearance and performance of the safety seat have been greatly improved than a few years ago. Only by continuously optimizing the practical functions of the products and introducing more personalized new products can the manufacturers Stand firm in the competitive market. The changes in the concept and needs of the consumer groups will enable the child safety seat segment to be quickly integrated into car modification and outdoor sports equipment, bringing new surprises to the industry.
Zheng Hui frankly believes that industry companies that want to make great strides must have original design and innovation capabilities, and must have the determination and discouragement to build their own brands. High quality products are inseparable from high quality design and strict technical standards. In the process of constructing its own industrial ecological chain, Thanksgiving Company will comprehensively consider the aspects of product vision, fabric, safety, and intelligent technology, and constantly improve it. To be a successful enterprise should be the common dream of all entrepreneurs, but Thanksgiving Company will regard the company as “clean†and “legal and legal†as its ultimate dream. Zheng Hui explained that not every enterprise must be built into a century-old store, because with the changes of the times and changes in the social environment, it will always cause the death of some enterprises and even individual industries, and will also allow some enterprises or related industries. Get a freshman. Therefore, for Thanksgiving companies, the choice to take the road of shareholding reform is to use the power of capital to follow the development path of modern enterprises. Only in this way can enterprises go more standardized and develop their stamina.
2017 is the year of the upgrade of Thanksgiving products. Zheng Hui said that if the industry's eligibility criteria is 60 points, then the gratitude of the eligibility criteria must be 90 points, which is grateful for the "safety-based" quality bottom line. Zheng Hui said: "Grateful safety seat is positioned at medium price, but its safety factor must not be medium, it must be high-grade." To this end, Zheng Hui also introduced to the reporter the current domestic safety seat The test speed is 60 kilometers per hour, and this speed standard has been increased by 10 kilometers compared to the existing EU standards. With the upcoming introduction of the new EU standards, thanksgiving has already made the corresponding upgrade plan technically. Zheng Hui believes that a mature enterprise can not only be satisfied with the certification of a product test. The key is to achieve consistent product control in its own production process. Otherwise, even if the product passes the test, the actual production will not pass, and the certificate is just a self-deception.
It is true that thanksgiving is so true, and so is the case. For example, in the last year's design new product, the industry's innovative steel skeleton safety seat has emerged, which has raised the safety of child safety seats to a whole new level. At the partner conference of the Jingdong Mall Consumer Products Division on February 16, 2017, Ganen (Grateful) Child Safety Seat won the “Jingdong 2016 Consumer Product Most Potential Award†and continued to hold the Jingdong E-commerce platform safety seat sales. pioneer. To this end, Jingdong E-commerce Platform intends to fully support all the best-selling brands including gratefulness, and focus on “technology-driven, category management, marketing openness, and regional sinking†to form the “Double Billion†brand club. The sales of at least 10 brands in Jingdong exceeded 1 billion yuan, and the sales of at least 100 brands in Jingdong exceeded 100 million yuan, which ultimately achieved the overall goal of Jingdong 2017's overall transaction volume exceeding 100 billion yuan. In this regard, Zheng Hui said that thanksgiving will actively respond to the strategic deployment of Jingdong’s “100 billion yuan planâ€, further strengthen the management and control of product quality, deepen cooperation with Jingdong E-commerce platform in content marketing, and continuously break through the line. The sales record of the products provides a full range of consumer experience for Chinese and foreign users!
Thanks to the performance of new media marketing is remarkable. Last year, thanksgiving hand-picked a number of popular stars including its brand spokesperson Ma Yizhen, and leveraged the IP (Intellectual Property), a popular marketing tool for content marketing. Gratefulness presents consumers with a lot of fun-selling live-action feasts of “buying and buyingâ€, which has attracted the attention of hundreds of thousands of netizens. Thanks to the creative marketing methods and perfect quality, exquisite craftsmanship and good reputation, the Ganen safety seat has been exported to more than 50 countries and regions in Europe, Asia and South America. The sales of auto supplies, maternal and child channels, and large-scale commercial and e-commerce channels are among the best in the industry.
When talking about the social responsibility of successful companies, Zheng Hui believes that gratitude is still not a successful enterprise, and there are still many ways to go before them. For example, continue to take the road of branding and increase investment in brand building; invest 200 million yuan to launch an industrial park project with an annual output of one million seats; improve product automation production capacity and expand production capacity; A good atmosphere combined with the industrial development ecosystem and so on.
Zheng Hui said with emotion: "Gratefulness can be on the right track and cannot be separated from the support of all walks of life. Therefore, thanks to the extent of our ability, we have been actively participating in various social welfare activities. For example, thanks to the Taizhou Auto Accessories Industry Association. Charity activities, donated funds for the primary schools in the poverty-stricken mountainous areas of Xianju County to purchase computer, books, activities and other educational supplies; from 2015, thanksgiving successively appointed commissioners to participate in the "Children's Traffic Safety Tour" held in major cities across the country, education, Guide the public to pay attention to children's traffic safety; for three consecutive years, launch a large-scale charity event with “Grateful Homecomingâ€, and provide 1,000 grateful child safety seats free of charge nationwide for users to use freely during the Spring Festival to promote children in the public. The importance of car safety. In addition, in the normalized publicity activities held throughout the country like “going with gratitudeâ€, grateful staff can always see the enthusiastic promotion of children’s safety.
Thanksgiving Seat won the 2016 Responsible Brand Award
In January 2017, the Thanksgiving Safety Seat was selected as the “2016 Responsible Brand Award†by the first China Public Welfare Festival Organizing Committee initiated by the mass media. This is also the society’s enthusiasm for public welfare for many years. highly recognition. Zheng Hui said: Public welfare is something that gratitude has been doing, because it is part of the gratitude of corporate culture, and it is also a must for companies to fulfill their social responsibilities and adhere to the strategy of building quality brands. In the future, thanksgiving will continue to do public welfare and contribute to the safe travel of Chinese children!
At the end of the interview, I separately returned two famous quotes to Chairman Zheng Hui. One sentence is that the famous German philosopher Nietzsche's "gratefulness is the health of the soul", another sentence is the British philosopher John Locke's "gratefulness is a spiritual treasure." I believe that a company with a healthy soul and spiritual treasure is invincible!
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