How much influence cosmetic packaging has on the desire to shop

【Chinese Collections Network News】 I believe we must have the same feeling, in the use of certain products, if the use of inconvenient, or frequent failure, it is a very noisy feeling.

Once Xiao Bian’s friend bought a domestic facial cleanser with a very loud advertisement. There was nothing wrong with it when he first started using it. However, if he used half, he would “won't feel tired” because of the bottle of this product. It's hard and slippery. The rest of the facial cleanser is hard to squeeze out every time.

The friend vowed that: "Can we distribute the water-blowing and advertising money on products and do details?" Since then, friends have never bought any other products of this brand.

So, product packaging is very important!

Speak back to spray the bottle. In conventional cosmetics bottles, the contents of the bottle were mostly dumped in order to be used, as well as the wide-mouthed bottle used for the cream, which had to be applied by hand. The use of spray bottles for cosmetics as packaging materials, the first to simplify the use of the steps, the second to reduce the chance of secondary pollution products, the third more in line with the consumer's use of the demand.

As the sunscreen spray that has been rising for nearly two years, it has been favored by some consumers because of its ease of use and uniform application. Of course, it is also related to the refreshing, non-greasy feel of sunscreen spray products. However, the texture of the product and the fit of the packaging material are the highlights of each product.

Products with different textures and different viscosities use nozzles of different calibers. The smaller the viscosity of the product, the narrower the caliber of the nozzles should be in order to achieve better atomization.

In short, the packaging is no longer limited to the bearing and aesthetic aspects, and the experience of the product is also very important, and the simplicity mentioned above is only one of them. The interest of packaging materials is also one of the directions of packaging development.

Speaking of interest, as a female consumer of the cosmetics market, many consumers have potential standards for product packaging.

Meng: The cartoon images that are printed on the packaging, the peculiar package shapes, the anthropomorphization, the materialization, the colorful packaging, etc. can all stimulate the desire of consumers to purchase.

For example, Xiao Bian recently saw a cold medicine (Wu Tai Kang Kang cold medicine) renewed packaging, opened the pill box, there are 12 "small medals", each is an independent packaging, red ribbons, golden medals, can also be overall It can be split and pasted with the desktop, cups, and tentacles, with a post-it function that prompts patients to take medication.

This kind of packaging creativity is both interesting and gives the packaging a more intimate function, allowing consumers to have a good experience.

Conciseness: Usually simple and generous design style can easily highlight the pure, elegant and quality visual perception of a product.

Practicality: If the packaging material of some products can be used for other storage and decoration after the product is used up, the product will also be awarded. As the clay film product Xiaobian saw earlier, using porcelain-like packaging materials, the shape is like a small flowerpot, which has attracted the attention of many consumers to some extent.

When the homogenization of the cosmetics market becomes more and more serious, and the products become monotonous, consumers can hardly distinguish between good and bad. In this situation, many manufacturers began to shift their goals and work hard in packaging to achieve product differentiation and try to occupy a place in the market competition.

Therefore, how to let packaging convey more product information and whether it can attract consumers' eyes with innovative and unique packaging is the key to stand out from many products. Breakthrough tradition only pays attention to the decorative design concept. Developers start with people-oriented and consider the consumer to launch humanized product packaging.