Food anti-counterfeiting road will be able to help it

[Chinese Packaging Network News] Recently, Apple 7 gorgeously listed, as the high-end mobile phones, technology and quality are not ordinary companies can forge, the only serial number in the world also allows fakes nowhere. However, the entry threshold for the food industry is low, and the technical content is not high. Even if there are anti-counterfeiting labels, the products can easily be counterfeited, which will have an adverse effect on consumers' food safety and formal production enterprises. As a food packaging machine related company, it should take into account social responsibility, research and development of high anti-counterfeit food packaging labels and related technologies to help food companies safeguard their rights and interests.

On September 23, Yangcheng Lake hairy crabs were formally opened, but they were sold on the Internet for a long time, and most of them were "counterfeit crabs." Some people may say that Yangcheng Lake hairy crabs do not have security deductions. However, as an ordinary consumer, it is easy to be fooled by the so-called "security deduction." Nearly 10 online stores sell crab anti-counterfeiting crab clasps. The lowest wholesale price of these security crab clasps is only 0.15 yuan - 0.3 yuan, and there are businesses selling 1 yuan. There are manufacturers of crab security crab buckle, said, can produce any kind of security crab buckle, and printed with a trademark.

傍Famous brand names are emerging in the food industry and they have become increasingly fierce. Every year, tens of thousands of false-positive Yangcheng Lake hairy crabs flow to the market and are just the tip of the iceberg. A staff member from a food company in Wuxi, Jiangsu told reporters that the "struggle" with counterfeit products has never stopped over the years.

At the beginning, the company affixed a paper logo at the food packaging seal, and later improved it as a self-adhesive. It was designed and manufactured by a formal anti-counterfeit product manufacturing company and printed a logo on the logo. Not long afterwards, there are some products on the market that bear the company’s banner. The outer packaging is true, but the food inside the foil bag is fake. In order to maintain the brand of a century-old store, the company also printed corporate logos on the packaging, and also tried to print the flagship store's two-dimensional code on the packaging. Customers can automatically jump through the scans to facilitate comparison. However, it can be imagined that the company's anti-counterfeiting will not be long before it will be copied, has been repeating the "high road to a high degree of fidelity" game.

Anti-counterfeit labels are the “life-saving straws” that manufacturers rely on to maintain their own brands, and they are also an effective way to increase the added value of products and provide consumers with stronger trust. I do not know if you have noticed that, and the crabs have the same security deduction, some brand eggs are also directly on the egg shell with a coder to spray the production date or two-dimensional code to "identification." There is a market demand, there are many solutions for egg anti-counterfeiting labels, on-line coding, manufacturing labels, packaging security and so on.

Eggs being coded

According to the author's understanding, there are two methods for food anti-counterfeit packaging. One is to directly attach the label to the packaging, and the other is to integrate the packaging into one, that is, the integration of anti-counterfeit packaging. Anti-counterfeit packaging anti-counterfeiting technology varied, from the initial "paste" (adhesive anti-counterfeit labeling) approach to the anti-counterfeiting of packaging materials and packaging design security printing direction. Packaging anti-counterfeiting methods mainly include: affixing anti-counterfeiting labels on the box, affixing anti-counterfeiting tamper-evident seals on the box, using laser holographic film packages outside the box, anti-falsification of the contents of the box, and patented anti-counterfeiting of the packaging container itself.

Among them, the use of anti-counterfeit labels on the packaging box is the most widely used. It includes laser holographic anti-counterfeiting labels, anti-counterfeit labels printed with various anti-counterfeit inks, fluorescent anti-counterfeit labels, thermal anti-counterfeit labels, telephone anti-counterfeit coding labels, etc. Almost all labels and labels with anti-counterfeiting functions are applied on packaging. Anti-counterfeiting technology has also developed new technologies, such as multi-spectral anti-counterfeit, elemental two-dimensional code, intelligent code anti-counterfeit, application and anti-counterfeit packaging, so that the anti-counterfeiting of packaging is greatly improved.

As a food packaging machinery related enterprise, it should take into account social responsibility, research and development of high anti-counterfeiting food packaging labels and related technologies to help food companies safeguard their rights and interests. In this respect, Origen did a very good job.

It is reported that in recent years, ORG continues to deepen business model innovation through business and capital, and is committed to the integration and re-creation of brand management, packaging design, information service (two-dimensional code), and filling and filling. Provide customers with a full range of packaging services, to provide customers with more value and products.

In 2014, metal packaging machinery company ORGC and Red Bull Vitamin Beverage Co., Ltd. signed the "Red Bull two-dimensional code project service agreement" to use the two-dimensional code to achieve product anti-counterfeiting traceability, marketing management, promotion optimization and consumer-oriented innovation Applications and other needs to cooperate. The landing of the two-dimensional code project is a manifestation of Origyn’s active exploration of an innovative business model, and it is also one of the important symbols of its entry into the smart packaging field.

In August 2016, at the celebration ceremony for the 80th anniversary of the famous brand “Arctic Ocean” and the 110th anniversary of the “Yi Li” of the Beijing Yiguang Food Group, a golden can is the focus of attention. This batch of commemorative tanks was selected and produced by the “One can, one yard” two-dimensional code encoding technology provided by Origen Packaging Co., Ltd.

According to analysis in the industry, in the future, the two-dimensional code-encoding technology may become an opportunity for the transformation and upgrading of the beverage industry. It can be foreseen that other products in the food industry will also meet the great challenges and opportunities of anti-counterfeiting projects. The author expects more and more packaging machinery companies to participate in it, so that more food producers can safeguard their legitimate rights and interests.