Outdoor sports capital market fiery will continue what you are still hesitating?
Date: 2016-08-31 14:54
1. What characteristics do the domestic sports industry consumer market present and what impact does the Rio Olympic Games have on the domestic sports industry?
China Investment Advisor Sports Industry Researcher Zhu Qingyi: At present, the characteristics of the domestic sports industry consumer market are mainly on the one hand, the demand for mass sports consumption is high, and the enthusiasm of residents to participate in sports is improved. This is in line with the increase in the income level of our residents and the health awareness. The stronger ones are related; on the other hand, the proportion of basic sporting goods consumption is showing a downward trend, while the consumption of professional sporting goods is increasing. The impact of the Rio Olympic Games on the domestic sports industry will be mainly to further stimulate people’s sports enthusiasm, thereby promoting residents’ sports consumption and stimulating the rapid development of the sports industry.
2. What is the domestic awareness of outdoor sports? In the next 3-5 years, what is the market prospect of outdoor apparel in China?
CPI Consultant Sports Industry Researcher Zhu Qingyi: In recent years, domestic awareness of outdoor sports has become higher and higher, and more and more people have participated. Outdoor sports have gradually evolved from niche sports to popular sports with mass groups. . In the next 3-5 years, the market prospects of domestic outdoor apparel are optimistic. Outdoor apparel as the outdoor industry's downstream industrial chain will develop rapidly with the rise of outdoor sports. Outdoor apparel may become an important driving force for the development of sports products in China.
3. There are few companies listed on domestic outdoor brands before 2015. Pathfinders are listed on the A-share market. Can you talk about its status and prospects in the industry?
China Investment Advisor Sports Industry Researcher Zhu Qingyi: Pathfinder is the leading company in domestic outdoor brands, and has the largest market share. The company implements a multi-brand operation strategy and covers a wide range of people. At the same time, the product quality is better, and network sales are developed. The channel has also been continuously improved and its competitive advantage is strong. Pathfinders have good prospects for development. On the one hand, there is a huge space for outdoor sports development and it has entered a stage of rapid development. Pathfinders have a better market environment. On the other hand, Pathfinders have strong competitiveness and brand influence. Large, can take a large part of the rapid development of outdoor sports bonuses.
4. In the second half of 2015, Baomei Outdoor New Third Board was listed, Sanfu outdoor listed, and Feng Shui applied for a new three-board listing. How do you view the outdoor capital market as a hot phenomenon?
Investment adviser of sports industry researcher Qing Yu: Currently there is an upsurge in the listing of outdoor sports companies. The main reason is that the development of the outdoor sports industry is in full swing. The outlook of outdoor sports companies is optimistic and favored by most investors. The number of outdoor sports brands in China is still relatively small. The intensity of competition is relatively low, and some brands with strong production innovation capabilities and distinctive features still have ample room for development. The types of companies that usually become hot spots in the capital market all have the potential for development with relatively low current valuation. . With the rapid development of outdoor sports, the upsurge in the listing of outdoor sports companies will continue for some time.
Date: 2016-08-31 14:54
1. What characteristics do the domestic sports industry consumer market present and what impact does the Rio Olympic Games have on the domestic sports industry?
China Investment Advisor Sports Industry Researcher Zhu Qingyi: At present, the characteristics of the domestic sports industry consumer market are mainly on the one hand, the demand for mass sports consumption is high, and the enthusiasm of residents to participate in sports is improved. This is in line with the increase in the income level of our residents and the health awareness. The stronger ones are related; on the other hand, the proportion of basic sporting goods consumption is showing a downward trend, while the consumption of professional sporting goods is increasing. The impact of the Rio Olympic Games on the domestic sports industry will be mainly to further stimulate people’s sports enthusiasm, thereby promoting residents’ sports consumption and stimulating the rapid development of the sports industry.
2. What is the domestic awareness of outdoor sports? In the next 3-5 years, what is the market prospect of outdoor apparel in China?
CPI Consultant Sports Industry Researcher Zhu Qingyi: In recent years, domestic awareness of outdoor sports has become higher and higher, and more and more people have participated. Outdoor sports have gradually evolved from niche sports to popular sports with mass groups. . In the next 3-5 years, the market prospects of domestic outdoor apparel are optimistic. Outdoor apparel as the outdoor industry's downstream industrial chain will develop rapidly with the rise of outdoor sports. Outdoor apparel may become an important driving force for the development of sports products in China.
3. There are few companies listed on domestic outdoor brands before 2015. Pathfinders are listed on the A-share market. Can you talk about its status and prospects in the industry?
China Investment Advisor Sports Industry Researcher Zhu Qingyi: Pathfinder is the leading company in domestic outdoor brands, and has the largest market share. The company implements a multi-brand operation strategy and covers a wide range of people. At the same time, the product quality is better, and network sales are developed. The channel has also been continuously improved and its competitive advantage is strong. Pathfinders have good prospects for development. On the one hand, there is a huge space for outdoor sports development and it has entered a stage of rapid development. Pathfinders have a better market environment. On the other hand, Pathfinders have strong competitiveness and brand influence. Large, can take a large part of the rapid development of outdoor sports bonuses.
4. In the second half of 2015, Baomei Outdoor New Third Board was listed, Sanfu outdoor listed, and Feng Shui applied for a new three-board listing. How do you view the outdoor capital market as a hot phenomenon?
Investment adviser of sports industry researcher Qing Yu: Currently there is an upsurge in the listing of outdoor sports companies. The main reason is that the development of the outdoor sports industry is in full swing. The outlook of outdoor sports companies is optimistic and favored by most investors. The number of outdoor sports brands in China is still relatively small. The intensity of competition is relatively low, and some brands with strong production innovation capabilities and distinctive features still have ample room for development. The types of companies that usually become hot spots in the capital market all have the potential for development with relatively low current valuation. . With the rapid development of outdoor sports, the upsurge in the listing of outdoor sports companies will continue for some time.
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