Smart homes compete in Haier’s direct hits in the industry

Today, with the development of information technology from the Internet, mobile Internet to the Internet of Things, whether it is a technology enterprise, a traditional enterprise, and an expectation of the Internet of Things, the global Internet of Things will achieve a leap in quantity and quality in the next few years. The Internet of Things is seen as another trillion-level market, and huge cakes attract domestic and foreign giants and startups to compete.

Smart homes are competing with each other

Fighting against each other: all the roads are involved in smart homes

Speaking of the smart home industry, it has to be mentioned that Google bought Nest for $3.2 billion. Yang Jianyong, an authority on the Internet of Things, said that Nest, which was acquired by Google, was promoted to the altar at the time and was hailed as a model of smart home. The company has started to get involved in the smart home field, and on this train, a large number of startups with smart homes have emerged, all vying for it.

Due to the content of the term IoT and its vastness and rapid development, the technology industry has set off a battle for the focus of smart homes. Among them, Google not only acquired Nest, but also acquired Dropcam and Revolo Smart Home. At the same time, it released its Internet of Things operating system Brillo, OnHub router, and launched Google Home products to compete for the smart home control center.

Apple released the HomeKit smart home platform in 2014. At this year's developer conference, Apple also released HomeKit-based application Home, which allows users to directly control home lighting, curtains, doors and other devices using the Home app.

Haier cuts into the smart home field through its U+ smart life open platform, using artificial intelligence as a technical support, through the use of phonetic semantic understanding, image recognition, clothing recognition, face recognition as the entrance, using Haier U+ smart life brain deep learning Technology and Haier's long-term research into the knowledge base of users, deep insight into the actual needs of everyone. What's more worth mentioning is that Haier U+ is the first in the industry to launch a mature scene business model that can be realized, and build a relatively complete living ecosystem, bathroom care ecosystem, home security ecosystem, kitchen food ecosystem, home entertainment. The five smart life ecosystems in the ecosphere provide users with one-click personalized service and build a complete ecological closed loop.

Just this year, Xiaomi Company also launched the “Mijia” brand to the market. Lei Jun said that the origin of “Mijia” is “Xiaomi Smart Home”, which represents Xiaomi’s smart home strategy.

In the next few years, the global smart home equipment and service market will grow rapidly. Around the huge cakes, the giants at home and abroad are competing for layout. The various military forces are involved in the smart home field, and it has clearly become the main battlefield for the giants to compete.

Smart home saves many challenges Haier directly hits industry pain points

For technology companies with large user groups, it is more exciting to cut into the smart home field, but it seems that the road of exploring smart homes is not smooth. For example, Nest was responsible for Google’s strategy in the field of Internet of Things, but its performance was sluggish. Google’s smart home dreams have also been hit hard by a single product and high-level resignation (the co-founder has also left), management confusion and many other reasons. Although Apple has a billion-level device and HomeKit smart home platform, in the smart home market competition, Apple has not yet built into its mature ecological chain.

Although there are still many challenges in the smart home industry, it is still necessary to explore the practice, but it is better to break through the real difficulties in the future. As traditional manufacturers in the field of home appliances, they have also laid out smart homes. Compared with technology companies, the home appliance industry giants seem to be more Understand the user needs, such as Haier's U+ platform, highly open and build a good ecosystem to attract enterprises to settle in, so that different brands of equipment can be interconnected through the U+ platform, directly attacking the pain points of smart home fragmentation.

The Internet of Things scene is very good, but it is very difficult to implement, involving too many cross-brand, cross-platform, cross-device wireless communication. The practice of traditional home appliance giant Haier Group relies on U+ smart life platform, open and win-win, joint participation, collaborative development, etc. to support the development of smart home industry, and is committed to building a smart home ecosystem, not only open technology, but also product resources. Haier sells 50 million pieces of equipment every year, the opening of user resources, and the opening of industrial investment resources. We hope to form an ecosystem through an open and credible platform, so that manufacturers can truly embrace and share and share. value.

In addition, as a main service portal of U+ platform, Haiji.com provides developers with various resources open platforms. From the introduction and sharing of ecological resources, the open source ecosystem of global smart home software and hardware developers has been further improved. Relying on Haier Group's related products, technologies, brands, supply chains, funds and channels to create an open platform for enterprise supply of the entire ecological chain, all types of partners can gain their own business interests by joining the U+ open platform, thus truly Achieve mutual benefit and win-win situation.

With the increasing popularity of home intelligence and the interconnection of all devices, as long as you want, you can design a smart home based on the Internet of Things. It is in this trend that smart homes are rapidly emerging. As a company that explores smart homes earlier in China, Haier has not only attracted the attention of the industry. The construction of its smart home ecological environment has also promoted the development of the domestic smart home industry. It can be said that with the upgrade of Haiji.com, It is believed that more and more third-party enterprises will join the Haier U+ open platform, which will certainly promote the development of the entire smart home industry.

Everything is connected, everything is perceived, and the smart home industry will undergo more new changes. In the whole industry, giants such as Haier are needed to explore a road to success for the industry and guide the comprehensive direction of smart home services. upgrade.

The author is the founder of the Internet of Things, Yang Jianyong (technical celebrity, Internet of Things authority), and has long been concerned with cutting-edge technology industries such as Internet of Things, smart home, wearable devices, robots and artificial intelligence.

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