2015 Asian Bike Show: China-Europe Double Show to Strengthen Cooperation Date: 2015-05-04 11:06
If we say that the establishment of any one of the ordinary exhibitions was to gather and display their original intentions, then the Asia Bike Show will not be held just for the sake of this.
As the sister show of the European Bicycle Show, the Asian Bicycle Show has landed in China since 2011. With its precise positioning and five years of hard work, it has developed into the largest exhibition in the field of sports cycling in Asia.
As another important opportunity, the Asian Bicycle Show has become the first European and American brand to enter the Chinese bicycle market. It is among the 487 exhibiting brands at the Asian Bicycle Show in 2014 and its internationalization rate is as high as 82%. More and more bicycle brands in Europe and America have passed the platform of the Asian Bicycle Show to increase the brand's popularity and influence in mainland China. In addition, the Asian Bicycle Show will bring unexpected benefits to the brand in attracting and looking for dealers.
More and more international brands are participating in the exhibition, and domestic companies also strongly encourage domestic brands to join. In order to be able to appear on the same stage with old bikes in Europe and America, they have come up with housekeeping technology and design. According to the results of the annual “China Bicycle Consumer Survey Questionnaireâ€, we can see that the scale of China's sports bike market has shown an obvious increasing trend from 2011 to 2013, and each year, Asian cycling exhibitions will have more and more domestic Brand participation is one of the most intuitive manifestations.
Of course, our expectations are not limited to the impact on the Asian bike exhibition site, but the use of the unique advantages of the show itself to bring more benefits to the brand. One of these unique advantages is the close relationship between the Asian Bicycle Show and the European Bicycle Show.
Before 2011, due to the lack of understanding of the positioning and scale of China's bicycle brands and their strict checks on the brand, the European cycling exhibition has seen few bicycle brands from mainland China exhibiting independently. However, such an impasse has been broken since the Asian Bike Show. More and more domestic brands have been introduced and recognized by colleagues from the Asian Bicycle Exhibition and presented to the European Bicycle Exhibition. Among them, brands such as the Golden Wheel, Colin, and Europama have already obtained independent booths in European bicycles.
In addition, Mr. Lessinger, the general manager of the European Bicycle Show, will come from Europe every year to participate in the Asia Bike Exhibition to visit the exhibition, understand the Chinese bicycle market, and communicate with the mainland brands directly on the spot. Therefore, domestic brands began to regard the Asian Bicycle Show as an originating station for entering the European and American markets and going to the world platform.
On October 9-12, 2015, the Asian Bicycle Show will usher in its fifth birthday in Nanjing! It also marks the Asia Bike Show and the European Bike Show have already passed five years. What is certain is that from 2015 onwards, the cooperation between the two fairs will become even closer. We have always believed that the influence of the Asian Bicycle Show can be cohesive and divergent, and we are always striving for it; we have been working hard to make the two exhibitions a bridge of mutual exchange, while letting international brands continue to come in, but also allow more The local brand goes out!
If we say that the establishment of any one of the ordinary exhibitions was to gather and display their original intentions, then the Asia Bike Show will not be held just for the sake of this.
As the sister show of the European Bicycle Show, the Asian Bicycle Show has landed in China since 2011. With its precise positioning and five years of hard work, it has developed into the largest exhibition in the field of sports cycling in Asia.
As another important opportunity, the Asian Bicycle Show has become the first European and American brand to enter the Chinese bicycle market. It is among the 487 exhibiting brands at the Asian Bicycle Show in 2014 and its internationalization rate is as high as 82%. More and more bicycle brands in Europe and America have passed the platform of the Asian Bicycle Show to increase the brand's popularity and influence in mainland China. In addition, the Asian Bicycle Show will bring unexpected benefits to the brand in attracting and looking for dealers.
More and more international brands are participating in the exhibition, and domestic companies also strongly encourage domestic brands to join. In order to be able to appear on the same stage with old bikes in Europe and America, they have come up with housekeeping technology and design. According to the results of the annual “China Bicycle Consumer Survey Questionnaireâ€, we can see that the scale of China's sports bike market has shown an obvious increasing trend from 2011 to 2013, and each year, Asian cycling exhibitions will have more and more domestic Brand participation is one of the most intuitive manifestations.
Of course, our expectations are not limited to the impact on the Asian bike exhibition site, but the use of the unique advantages of the show itself to bring more benefits to the brand. One of these unique advantages is the close relationship between the Asian Bicycle Show and the European Bicycle Show.
Before 2011, due to the lack of understanding of the positioning and scale of China's bicycle brands and their strict checks on the brand, the European cycling exhibition has seen few bicycle brands from mainland China exhibiting independently. However, such an impasse has been broken since the Asian Bike Show. More and more domestic brands have been introduced and recognized by colleagues from the Asian Bicycle Exhibition and presented to the European Bicycle Exhibition. Among them, brands such as the Golden Wheel, Colin, and Europama have already obtained independent booths in European bicycles.
In addition, Mr. Lessinger, the general manager of the European Bicycle Show, will come from Europe every year to participate in the Asia Bike Exhibition to visit the exhibition, understand the Chinese bicycle market, and communicate with the mainland brands directly on the spot. Therefore, domestic brands began to regard the Asian Bicycle Show as an originating station for entering the European and American markets and going to the world platform.
On October 9-12, 2015, the Asian Bicycle Show will usher in its fifth birthday in Nanjing! It also marks the Asia Bike Show and the European Bike Show have already passed five years. What is certain is that from 2015 onwards, the cooperation between the two fairs will become even closer. We have always believed that the influence of the Asian Bicycle Show can be cohesive and divergent, and we are always striving for it; we have been working hard to make the two exhibitions a bridge of mutual exchange, while letting international brands continue to come in, but also allow more The local brand goes out!
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