With the frequent implementation of real estate regulation and control policies, the cabinet industry has also caused a greater impact. Cabinet companies can handle a variety of tricks, such as frequent promotions, price wars, and mutual shopping; such as alliances, group warming, such as channel sinking, the level of competition in the prefecture-level home market, and so on. But no matter how to deal with it, the focus of the cabinet business is to return to the product service itself.
In-depth market mining
In general, cabinet companies can turn services into specific products by breaking down the service and tailoring the production process. Cabinet products are an important necessity for people's home life. Nowadays, in addition to paying attention to their quality and function, people pay more and more attention to the overall home decoration style. In addition to clear market positioning, enterprises need to dig deep into the market and intensively cultivate. Patience and determination to accelerate the development of the company.
Building a service brand
Building a service brand requires a corporate restructuring profit model and effectively breaks through the bottlenecks and difficulties of the service. The difficulty in establishing service brands for cabinet companies mainly includes not only the diversification of customer needs and products, but also the difficulty in formulating specific service evaluation systems. This leads to the existence of human factors in service evaluation and the inability to effectively realize the value of services in the process of delivering services. And convert it into a profit for the business. Especially the last point, let most cabinet companies hate and love.
Restructuring profit model
In view of the above difficulties, cabinet enterprises need to specify the service content. According to the characteristics of the cabinet industry and product characteristics, the services that the company can provide for consumers mainly include decoration style suggestions, color combination and matching design, material introduction, product delivery, cabinet installation service, Cabinet use guidance, cabinet maintenance and repair, etc., to build a service-centered organizational system, use processes to replace human factors, and develop specific implementable service standards. The formulation of service standards is particularly important for regulating and constraining the behavior of service personnel in the cabinet industry. Therefore, standardization management has always been the direction that many cabinet companies strive to pursue, and standardized management requires that enterprises must formulate practical and feasible standards.
Through the improvement of service capabilities, it will not only further deepen the consumer's awareness of the cabinet industry, but also form a complete industrial chain, which will not only bring more value-added space to the cabinet enterprises, but also benefit the cabinets. Healthy development of the industry.
All our factory area is 20,000 square meters , production and office building area is about 150,00 square meters, there are more than 200 staff and 20 technical researchers in our company, the annual turnover is more than RMB 100 million which help us be the top of cleaning manufactures in China.
The details using figure:
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FengRun Commodity Co.,Ltd. , https://www.sponges.nl